CHICAGO--(BUSINESS WIRE)--IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced the release of its next generation alerting capability that delivers prioritized, data-driven growth opportunities directly to IRI Liquid Data® Connected Enterprise™ platform users in real time.
The enhanced alerting capability is powered by thousands of built-in key performance indicators and multiple machine learning algorithms, which deliver real-time insight notifications to users through SMS text, email or chat. Once triggered, alerts are assigned to designated individuals and teams within the platform, and alert-prompted actions are tracked for status, accuracy and resolution time.
Users can define the alerts they receive based on multiple parameters, including:
- Threshold-based: The IRI Liquid Data platform monitors data as it updates continuously. Threshold-based alerts are triggered when KPIs exceed pre-defined absolute levels.
- Comparison-based: Advanced algorithms identify and alert users to notable changes in trends between brands, categories, shoppers or geographical regions.
- Personalization-based: Team members can subscribe to alerts most pertinent to their individual work stream, ensuring the appropriate team members react quickly to real-time insights and opportunities.
- And more: Machine learning and artificial intelligence (AI) enables users to set increasingly refined, predictive criteria for alerts to the most specific, high-priority scenarios.
“The insights paradigm is quickly changing from a predominantly human-hypothesis driven one to one assisted by machine learning and AI, and we are continuing to innovate ahead of the curve,” said Ash Patel, chief information officer for IRI. “The machine learning and AI that powers the IRI Liquid Data platform automatically identifies opportunities for growth, so sales and marketing professionals spend less time pulling reports and more time innovating.”
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, GuestMetrics, Ipsos, Kantar Shopcom, Mastercard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, Pinterest, PlaceIQ, Research Now, SPINS, Univision and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.IRIworldwide.com.