Barrett-Jackson, Prestone Team Up for “Project Prestone” Restoration Build

Restored 1987 Chevrolet Monte Carlo SS Aero Coupe to Cross Auction Block at 2018 Scottsdale Auction

Barrett-Jackson and Prestone are teaming up this summer for a one-of-a-kind restoration build named "Project Prestone." (Photo: Business Wire)

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UNCASVILLE, Conn.--()--Barrett-Jackson and Prestone are teaming up this summer for a one-of-a-kind restoration build named “Project Prestone.” The project car, a 1987 Chevrolet Monte Carlo SS Aero Coupe, was unveiled at a press conference at Mohegan Sun in Connecticut Thursday, along with the restoration plan that will see the completed vehicle auctioned at Barrett-Jackson’s 2018 Scottsdale Auction in January.

“Barrett-Jackson and Prestone are known for quality and innovation, and we are thrilled to partner together to give our fans an inside look at a professional restoration build,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “I’ve been involved in countless restorations starting at a young age and can appreciate the tremendous amount of work that goes into this incredibly rewarding experience. This will be a fun project to follow to completion and we look forward to it crossing the block in Scottsdale.”

“Barrett-Jackson was the first collector car auction to embrace the Resto-Mod movement, making ‘Project Prestone’ a perfect fit for us,” added Steve Davis, president of Barrett-Jackson. “We continue to set the trends in the collector car world, and the interest and growth of the Resto-Mod segment is a great example of how what happens at Barrett-Jackson can impact multiple generations of collectors.”

At the completion of Barrett-Jackson’s 2017 Northeast Auction this week, the vehicle will be transported to Scottsdale, Arizona, and set up within the Barrett-Jackson Collection Showroom, where a majority of the restoration build will take place. Over the summer months, the Showroom Division Manager and team will complete a variety of work on the restoration build that includes replacing and upgrading the stock suspension, brakes and exhaust. The ’87 Monte Carlo SS Aero Coupe will also have a rebuilt transmission, new sound system and graphics package.

“We are thrilled to be partnering with Barrett-Jackson on this build,” said Randy Fisher, Vice President of Marketing at Prestone. “Given the caliber of both the Barrett-Jackson auctions and their in-house restoration team, we expect that this build will embody Prestone’s rich history and passion for cars, as well as our continued commitment to innovation and performance, which we’ve focused on for the last 90 years.”

Prestone and partners of the project will be invited to the Collection Showroom to participate in the restoration build, and Barrett-Jackson will release photos and videos on Barrett-Jackson.com and social media using #ProjectPrestone to document the progress. The restoration build will be completed at the Las Vegas Auction on October 19-21, 2017, and will be on display during the show. The vehicle will also be included at the Prestone trailer display at the SEMA Show in Las Vegas, October 31-November 3, 2017, along with various events in Arizona that Barrett-Jackson will be attending. Outside of its appearances, the Monte Carlo will be stored at the Barrett-Jackson Collection Showroom until it crosses the auction block at the 2018 Scottsdale Auction.

Contributing partners helping with the project include Chevrolet Performance Parts, Detroit Speed, Inc., MagnaFlow Performance Exhaust, Summit Racing, Stanley Black & Decker, Mac Tools, Direct-Lift, BFGoodrich, Adam’s Polishes, The Eastwood Company, Lingenfelter Performance Engineering and Wilwood Engineering.

Barrett-Jackson’s 2017 Northeast Auction is underway at Mohegan Sun in Connecticut. Follow all the action online and tune in live on Velocity and Discovery Channel. Complete auction information, including television times and results, is available at Barrett-Jackson.com.

About The Barrett-Jackson Auction Company

Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions®, is the leader in collector car and automotive lifestyle events, which include authentic automobilia auctions. The company produces auctions in Scottsdale, Arizona; Palm Beach, Florida; at Mohegan Sun in Connecticut; and Las Vegas, Nevada. With broadcast partners Velocity and Discovery Channel, Barrett-Jackson will feature extensive live television coverage in 2017, including broadcasts in over 100 countries internationally. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit Barrett-Jackson.com or call 480-421-6694.

About Prestone

Headquartered in Lake Forest, IL, Prestone is the number one branded consumer choice for antifreeze/coolant, brake fluid, and power steering fluid in North America. Prestone manufactures and markets antifreeze/coolant, brake and power steering fluid, windshield washer fluid and other leading vehicle maintenance products. Prestone antifreeze/coolant has protected vehicle cooling systems since 1927. You can find more at www.prestone.com or by following Prestone on social media: www.facebook.com/prestoneofficial, www.twitter.com/prestone or www.instagram.com/prestoneofficial.

For high-resolution photos, please contact Aaron Cook at ACook@TPRM.com.

Contacts

Barrett-Jackson
Corporate Communications
Robert Desimone, 480-306-8209
Public Relations Specialist
Rdesimone@Barrett-Jackson.com
or
Automotive Media
TimePiece PR & Marketing on behalf of Barrett-Jackson
Aaron Cook, 214-520-3430
ACook@TPRM.com
or
Prestone
JMPR Public Relations
Sanaz Marbley, 818-992-4353
smarbley@jmprpublicrelations.com
or
Devon Zahm, 818-992-4353
dzahm@jmprpublicrelations.com

Release Summary

Barrett-Jackson and Prestone are teaming up this summer for a one-of-a-kind restoration build named “Project Prestone.”

Contacts

Barrett-Jackson
Corporate Communications
Robert Desimone, 480-306-8209
Public Relations Specialist
Rdesimone@Barrett-Jackson.com
or
Automotive Media
TimePiece PR & Marketing on behalf of Barrett-Jackson
Aaron Cook, 214-520-3430
ACook@TPRM.com
or
Prestone
JMPR Public Relations
Sanaz Marbley, 818-992-4353
smarbley@jmprpublicrelations.com
or
Devon Zahm, 818-992-4353
dzahm@jmprpublicrelations.com