DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Telco Digital Advertising Strategies: Leveraging Data, Technology And Content Assets To Generate Revenue" report to their offering.
The report "Telco Digital Advertising Strategies: Leveraging Data, Technology And Content Assets To Generate Revenue" is a thematic research report that examines the increased focus and participation of telecom services providers (Telcos) in the digital/mobile advertising ecosystem. Digital is the fastest growing segment in the global advertising market, and a formidable revenue engine for digital technology players. Telcos are adopting advertising business models and developing offerings to increase their participation and revenue share in this lucrative market.
Telecom players globally are increasingly looking at advertising, and digital advertising in particular, as a revenue growth opportunity. Digital advertising is the fastest growing segment in the global advertising market, and a formidable revenue engine for digital technology players.
Digital advertising spending is driven by explosive growth in the consumption of online content, mobile apps and video. Advances in data-driven audience analytics combined with the widespread adoption of automated advertising trading platforms are empowering advertisers and publishers to make real-time decisions that maximize the performance of marketing campaigns.
Telcos around the world recognize the growth opportunities presented by digital advertising. It offers the potential to diversify their revenue base and move toward high growth digital business models. Participation in the digital advertising ecosystem enables telcos to expand beyond their core services and geographical reach, driving operational scale. Most importantly, advertising can become a revenue engine for telcos, an excellent vehicle to monetize their valuable data assets in order to drive content innovation, user satisfaction and retention, and long-term sustainability.
- Create global scale
- Develop more reach, serve new advertising client segments
- Create additional revenue streams by licensing technology to third parties
- Compete against walled-garden systems (Google, Facebook and the like)
- Leverage and monetize data beyond their mobile geography.
- Indosat Ooredoo
- SFR France
- Telefónica and Verizon
For more information about this report visit https://www.researchandmarkets.com/research/3pl79l/telco_digital