TrendSights Analysis Report: Next-Generation Shopping - Creating Next-Generation Retail Experiences in the Digital Age - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "TrendSights Analysis: Next-Generation Shopping - Creating next-generation retail experiences in the digital age" report to their offering.

The report "TrendSights Analysis: Next-Generation Shopping" explores the new and emerging concept of next-generation shopping in the FMCG industry, explaining what it is and asking why it is important. The report also considers the various actors involved and the impact of the trend on consumers, retailers, and supply chains. The conclusions reached are underpinned by our unique blend of proprietary consumer insight and innovation knowledge.

Consumer desire for convenience has driven rapid technological change in the FMCG retail space, where self-service checkout systems and contactless payment technology provide consumers with a "seamless" shopping experience. The search for immersive consumption experiences, however, threatens to disrupt the primacy of convenience by challenging bricks-and-mortar retailers to create tangible in-store experiences for consumers to enjoy. Convenience is a basic expectation, and retailers must embrace the latest digital technology in an overhaul of existing store formats, thereby ensuring the continued relevance of bricks-and-mortar retailers in the digital age.

Trend drivers

  • Digital lifestyles are leading consumers to seek tangible, physical experiences.
  • Consumer's research food purchases in-store - technology can enhance this.
  • Bricks-and-mortar stores must differentiate themselves from online retailers.

Consumer targets

  • Millennial consumers are digital natives, seamlessly integrating technology into their everyday lives.
  • Older and minority consumers should not be overlooked.

Scope

  • Digital lifestyles are leading consumers to seek tangible, physical experiences.
  • The next 10 years will be crucial for bricks-and-mortar retailers as they attempt to balance competing consumer demands for convenience and enhanced in-store consumption experiences.
  • Next-Generation Shoppers are likely to be digitally minded and experience-seekers.
  • Food is experience-driven, and consumers enjoy researching it - not only with digital devices but with their senses also - preparing it, and using it for social occasions and moments of indulgence. This explains why online retailers account for only 15% of food and grocery shopping.

Key Topics Covered:

  1. Trend snapshot
  2. What?
  3. Why?
  4. Who?
  5. How?
  6. What next?
  7. Appendix

Companies Mentioned

  • Sephora
  • Fitbit
  • Amazon
  • Amazon Go
  • Carlo Ratti Associati
  • Chop Chop
  • Target
  • Hiku
  • Sainsbury's
  • UberEATS

For more information about this report visit https://www.researchandmarkets.com/research/tpxk47/trendsights

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Branding

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Branding