World Widening Inequality Report 2017 - The Consumer Spending Implications of Inequality - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "TrendSights Analysis: Widening Inequality - The consumer spending implications of inequality" report to their offering.

The report "TrendSights Analysis: Widening Inequality" examines what Widening Inequality means as a trend, why it is important, who are the various consumer segments, and how to best capitalize on those segments. Moreover, this report helps to understand the impacts of Widening Inequality and how consumers are responding to this trend, to Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are and see how major brands accommodate consumers at both ends of the income and wealth spectrum.

Widening Inequality trend refers to the growing relative gap between an affluent minority and a disadvantaged majority. In developed nations this is associated with stagnating incomes among the disadvantaged while an increasing share of wealth and economic gains go to the already wealthy. This trend has resulted in an increasingly polarized consumer environment where most consumers face increasing economic and financial pressure while a small majority is completely unhindered in their shopping decisions.

Firms targeting the masses should seek to provide products that help consumers deal with increasing economic pressure as well as providing affordable aspirational product offerings. Products that offer value for money, such as two-in-one offerings, will help consumers deal with financial stress, while premium products in smaller packages may offer consumers luxury at an affordable price. On the other hand, targeting affluent consumers will involve producing increasingly premium or experimental products, which will entice those consumers with growing disposable incomes.

Key Topics Covered:

  1. Trend Snapshot
  2. What is Widening Inequality?
  3. Why is Widening Inequality important?
  4. Who is driving Widening Inequality?
  5. How can Widening Inequality be capitalized on?
  6. What is next in Widening Inequality?
  7. Appendix

Companies Mentioned

  • Ziwipeak
  • Del Maguey
  • Geneu
  • Garnier
  • Heinz
  • Magnum
  • Project Juice
  • Nescafe
  • Manni
  • Saphir

For more information about this report visit https://www.researchandmarkets.com/research/ckmhnp/trendsights

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Branding

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Branding