VENICE, Calif.--(BUSINESS WIRE)--David Kind, a leading provider of high quality prescription eyewear online, is announcing a new sunglasses line, in time for the first day of summer. Carrying on its trademark Japanese and Italian quality construction, David Kind’s new line of stylish sunglasses are available at DavidKind.com and its Venice, CA retail store.
The collection will feature seven sunglasses options. Frames embody urban beach vibe with vintage 50s inspiration with tailored, understated, on-trend frames--a laid back tribute to Southern California lifestyle, where David Kind is based.
Non-prescription sunglasses will feature tempered, anti-reflective, scratch resistant, polarized Japanese mineral glass lenses–the clearest material available and what the finest camera lenses are made of–melded into David Kind frames in Venice, CA. Sunglasses will also feature 100 percent UVA, UVB and UVCC protection up to 400 nanometers (higher than many brands) to block out blue light.
Prescription sunglasses are also available through the brand’s no-obligation try-on program for eyeglasses—you pick three styles and your David Kind optician picks three (can mix glasses/sunglasses) for a 6-day home try-on. They carry on the brand’s quality construction with thinner, lighter, shatter-resistant Trivex, never polycarbonate, lenses for a higher Abbe Value, clearer focus and sharper image quality. Premium anti-reflective, scratch-resistant coatings are standard. In addition to grey, G15, and brown Rx lenses, the brand supports polarized options, and gray and brown Transitions®.
For the past year, the brand has been offering Rx sunglasses “off-menu” for customers requesting them and selling non-prescription sunglasses via leading quality providers Black Optical, Deus Ex Machina, Durant Sessions and in its showroom in Venice.
“We wanted to nail our optical line before expanding into sunglasses and there is no better way to do that than to master the process for the most discerning clientele—the eyeglass wearers that rely on them for better vision,” said David Barton, founder of David Kind. “In addition to the refreshing, California styles, we think consumers are really going to be pleasantly surprised by a noticeable difference in clarity, crispness and feel of the lenses.”