New Research from Stratus Provides Insights into Field Data Management Practices and Perceptions

PUSLINCH, Ontario--()--Farmers in Canada and the United States are adopting the use of field data management software similarly. The most common shared trait is that farmers using the software are younger, run larger farms, and are investing for long-term profitability.

This is one finding from the latest market information about field data management practices revealed in the Field Data Management Practices Grower Survey. Conducted by Stratus Ag Research, the study examined farmers' attitudes about field data management; changes they plan to implement in the next three years; and attitudes about collecting, aggregating, and analyzing farm data.

“In the last 10 to 15 years, farmers have adopted emerging technologies to try and increase profitability, decrease input costs, and improve efficiencies,” says Krista MacLean, Stratus project manager. “We examined rates of adoption of data management software. The increased use of precision ag technologies has created a huge volume of data. We wanted to understand what farmers were doing with it.

“For example, only 41 percent of farmers today are satisfied with current methods for analyzing and interpreting their agronomic data to make decisions.”

Additional findings include:

  • 89 percent of North American growers keep records of field activities. 45 percent use field data management software.
  • 69 percent of farmers in North America have “Big Data” on-farm. 32 percent use software to further analyze it.
  • Field data management software use is highest in the Midwestern U.S.
  • Most farmers know little about software brands.
  • Independent agronomists are the most trusted suppliers of agronomic data management services.

“There are many reasons farmers adopt new technology and reasons they don’t,” MacLean says. “Our survey sheds light on how growers plan to adopt data management technology and how quickly. The analysis, combined with the candidness of respondents, offer insights into opportunities that those who market software solutions to farmers can’t ignore.”

More information is at stratusresearch.com.

About Stratus Ag Research

Stratus is a market research company focused entirely on agriculture. We have brought clarity and insight to the agriculture industry for more than 20 years. Our talent is in translating complex data into clear, effective, useful information. We produce great reports, and we are always finding ways to bring insight to new issues.

Contacts

For Stratus Ag Research
Canada
Laura Laing, 403-969-0921
l.lcommunicationscorp@gmail.com
or
United States
Rick Purnell, 760-464-0035
rpurnell@rprcompany.com

Release Summary

Farmers in Canada and the United States are adopting the use of field data management software similarly. Key study findings are presented here.

Contacts

For Stratus Ag Research
Canada
Laura Laing, 403-969-0921
l.lcommunicationscorp@gmail.com
or
United States
Rick Purnell, 760-464-0035
rpurnell@rprcompany.com