ANAHEIM, Calif.--(BUSINESS WIRE)--VIDCON: SweeTARTS, the candy-obsessed brand that believes in making the world anything but bland, is encouraging fans to embrace and follow their passions with its return to VidCon. The brand is joining forces with innovative gaming creators iHasCupquake and OMGitsfirefoxx to co-create content with fans onsite and live out their passions through a variety of activations, including a one-of-a-kind VR gaming experience and mosaic art installation.
“We’re thrilled to be back at VidCon, re-joining this community that truly understands the importance of following their passions, living out loud and sharing their journey,” said SweeTARTS Brand Manager, Meghan Erickson. “In an effort to continue empowering our fans to Follow Your TART, we’re excited to provide innovative activities that honor some of our fans’ brilliant obsessions by enabling them to co-create with us and express their individuality.”
The brand will be co-creating with fans, celebrating passions and encouraging fans attending to live out loud via fun, unique onsite activations at the SweeTARTS VidCon booth #1201.
CHEWY SOURS TART TOSS VR GAME
SweeTARTS will add its own tart twist on the passion of gaming with the Chewy Sours Tart Toss, a truly unique and engaging two-player virtual reality gaming experience. Players will enter an alternate candy universe, and be transformed into giant SweeTARTS Chewy Sours bags to either collaborate or compete with their in-game counterpart to gather as many Chewy Sours as they can in 60 seconds. Select fans will have the opportunity to play alongside our creator partners – two of the most influential and passionate female online gamers around – Tiffany Garcia, better known to fans as iHasCupquake, a fun and playful gaming expert who provides commentary on top newly released games, and Sonja Reid, also known as OMGitsfirefoxx, a superstar gamer on live-streaming gaming platform Twitch. Game on!
MOSAIC TREND WALL
Additionally, throughout the show, SweeTARTS will ask fans stopping by the booth to share their biggest passions and to snap a photo to be used as part of a SweeTARTS art mosaic installation. Each photo taken may be uploaded to be used as a part of the mosaic to reveal SweeTARTS' newest candy creation on Friday, June 23, at 2:32 PM PT!
This new creation, shipping December 2017, will be an addition to SweeTARTS' existing portfolio of new and innovative product offerings across Chewy, Gummy and Ropes candy formats, featuring no artificial flavors, currently available at retailers nationwide. The SweeTARTS product portfolio includes:
- SweeTARTS Mini Gummy Bites: Perfectly tangy and tiny, the SweeTARTS Mini Gummy Bites are an irresistible, poppable treat with an extra tangy coating to brighten up your taste buds. (5.25 oz. / MSRP $1.79)
- SweeTARTS Chewy Sours: The pucker-inducing and bite-sized SweeTARTS Chewy Sours come equipped with an explosion of exhilarating flavors, including cherry, grape, green apple, orange and blue raspberry. (4 oz., Share Pack, $1.79 MSRP)
- SweeTARTS Chewy Ropes: Available to share or keep all to yourself, SweeTARTS Soft and Chewy Ropes take a unique approach to the traditional licorice-style candy with a tart-punched cherry-flavored center. (1.8 oz., Single, $1.09 MSRP / 3.5 oz., Share Pack, $1.79 MSRP)
- SweeTARTS Soft Bites: Chewy with a bite of jelly, the SweeTARTS Soft Bites are delicious flavor pillows that pack a sweet and tangy punch. (5.25 oz. / MSRP $1.79)
To find out more about the SweeTARTS product portfolio and to check out all the fun we’re having at VidCon, visit us at SweeTARTS booth #1201 or via www.sweetartscandy.com and follow @SweeTARTSCandy on Instagram, Facebook, Twitter, Snapchat and YouTube.
About Nestlé USA
Named among “The World’s Most Admired Food Companies” in Fortune magazine for twenty consecutive years, Nestlé USA is committed to enhancing quality of life and contributing to a healthier future. By providing choices, from nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE,® Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. With 2016 sales of $9.7 billion, Nestlé USA is part of Nestlé S.A. in Vevey, Switzerland – the world’s largest food company – with 2016 sales of $91 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.