Canadian Adults and Kids Spending Less Time in Nature, Poll Finds

- Coleman Canada declares July 14 National Get Outside Day -

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Since 2014, Coleman Canada has lead the charge to rally all Canadians to Get Outside, leaving distractions behind and to appreciate the beauty that Canada has to offer! This year, Coleman Canada declares July 14, 2017 as National Get Outside Day - a day dedicated to exploring this wonderful country and celebrating what it means to be Canadian!

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TORONTO--()--While the vast majority of Canadians (96 per cent) agree today’s kids are spending less time outdoors, few adults are setting a good example as three in 10 Canadians (29 per cent) spend less than 30 minutes outside per week, a poll released today finds.

The 2017 edition of the Coleman Canada Outdoor Report, a survey of over 1500 Canadian adults and their outdoor habits hosted by Angus Reid Forum, also found that 84 per cent of those polled feel that they would like to spend more time outdoors but are too busy with work (46 per cent) or with personal and family schedules (51 per cent).

Surprisingly, nearly two-thirds of Canadians (64 per cent) are enjoying the open-air for less than two hours per week, despite nearly all respondents acknowledging that being outdoors has many health benefits including enhancing overall well-being (98 per cent) and reducing stress (95 per cent).

Coleman Canada encourages Canadians to Get Outside

To encourage Canadians to enjoy the outdoors and reap the wide-ranging benefits of time spent outside, Coleman Canada is continuing its Get Outside movement, now in its fourth year. Coleman is declaring July 14th National Get Outside Day to remind Canadians that being outdoors is part of our national identity and to encourage them to make the time to get outside.

“With celebrating our country’s 150th birthday this year, what better time than now to enjoy and explore our beautiful outdoors,” said Dawn Whiteside, Brand Activation Manager at Coleman Canada. “Somewhat ironically, our survey also found that 8 in 10 believe that the beautiful outdoors and landscape represents Canada, making it the thing we most identify with as Canadians. We think this is a perfect opportunity and natural extension of the federal government’s initiative to offer all Canadians free access to national parks this year.”

Although Canadians covet our great outdoors, almost three-quarters of respondents (73 per cent) complain about the weather and cite conditions – being too hot or too cold – as reasons for keeping them indoors. Other reasons include too many bugs (43 per cent), not knowing what to do (33 per cent) and, for 21 per cent of millennials, not having Wi-Fi was a factor. To address these concerns, Coleman’s www.getoutsidecanada.com website features an array of easy and cost-effective staycation, cooking, camping, and backyard ideas that inspire Canadians to disconnect and make the most of their time outdoors.

To learn more about National Get Outside Day, to get ideas or to share how you get outside as an inspiration to other to follow suit, visit getoutsidecanada.com or use #GetOutside. To share photos, videos and comments, please visit http://www.facebook.com/ColemanCanada/

Additional Regional Statistics:

  • 69 per cent of Manitobans are bugging out and cite too many bugs as a key reason for staying indoors
  • Quebeckers are big fans of staycations with 86 per cent having tried it vs. national average of 75 per cent
  • When asked defining characteristics of Canada, 80 per cent noted our beautiful outdoors as our key identifier, followed by hockey (71 per cent), maple syrup (68 per cent) and friendly people (63 per cent)
  • Five per cent of Canadians have seen a polar bear in the wild, but 75 per cent would like to
  • When asked to list their favourite childhood activities, the top three ranked activities were all outdoors:
    • 55 per cent loved playing outdoors;
    • 47 per cent liked riding their bike; and
    • 30 per cent enjoyed the playground and going to the park

About Coleman Canada

As an international leader in the innovation and marketing of outdoor products, The Coleman Company, Inc., helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company’s products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under its Coleman®, Exponent® and Campingaz® brands. The company also provides flotation devices, towables, rainwear, waders, hunting and fishing gear, and safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Nevin®, Helium® and Mad Dog Gear® brands. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Newell Brands and can be found online at www.colemancanada.ca.

About Newell Brands

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play. Additional information about Newell Brands are available on the company’s website, www.newellbrands.com.

About the Get Outside Survey

From April 12th to April 13th 2017 an online survey was conducted among 1,508 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 2.5%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

Contacts

For more information or an interview:
Cohn & Wolfe
Alyssa Acorn, 647-259-3304
Alyssa.acorn@cohnwolfe.ca
or
Madison Seeman, 647-259-3282
madison.seeman@cohnwolfe.ca

Contacts

For more information or an interview:
Cohn & Wolfe
Alyssa Acorn, 647-259-3304
Alyssa.acorn@cohnwolfe.ca
or
Madison Seeman, 647-259-3282
madison.seeman@cohnwolfe.ca