DENVER--(BUSINESS WIRE)--Choozle, a programmatic advertising platform that connects marketers with big data insights and real-time bidding across display, social, mobile and video, released their Platform Enablement Guide with a three step guide for implementing a self-serve programmatic platform at advertising agencies. The Platform Enablement Guide provides a framework for marketers and agencies to follow in order to successfully adopt and bring programmatic operations in-house.
“At Choozle, Partnership always supersedes Platform,” explains Choozle CEO, Andrew Fischer. “To that end, the Choozle Platform Enablement Guide provides all of our prospects and partners a clear game plan to effectively adopt and scale in-house programmatic platform operation.”
Leveraging insights and best practices from over 400 Choozle partners, the Choozle Platform Enablement Guide provides the practical foundation and clear steps for successful platform implementation including:
- Alignment of platform operators and team leadership
- Implementation of processes and standards for efficient platform operation
- Installation of sustainable business and revenue models
The Platform Enablement Guide can be downloaded at https://choozle.com/platform-enablement-guide.
"Our client education was regularly extending past platform and industry instruction to in-house operations given the self-serve angle,” shares Director of Client Experience, Rachel Mimken. “This guide is a compilation of said advice with actionable next steps based on our and our clients' experience."
Choozle’s cloud-based platform blends the power of big data and real-time programmatic advertising into one simplified platform. Choozle provides access to industry leading data services including data management (DMP) and CRM matching as well as a complete buy-side suite of tools (DSP) to power video, mobile, display, and social ad campaigns.
To learn more about Choozle, please visit www.choozle.com.
Founded in 2012 and headquartered in Denver, Colorado, Choozle - Digital Marketing Made Easy® - provides a programmatic platform that leverages detailed consumer data to power real-time advertising campaigns across display, video, mobile and social mediums - all from a single, simple interface. Choozle brings programmatic to any marketer or advertiser with its simple, elegant, and affordable solution. As a Network Advertising Initiative (NAI) member, Choozle is committed to transparent and responsible data management practices. As a proud member of the Entrepreneurs Foundation of Colorado (EFCO), Choozle donates 1 percent of founding equity to support Colorado nonprofits. Learn more at https://choozle.com.