BOSTON--(BUSINESS WIRE)--WGBH President and CEO Jon Abbott today announced the promotion of Ben Godley to the newly created position of President, WGBH Business Services. Godley will continue to serve as COO, in addition to leading the expansion of new initiatives and business services that he has forged and led for the flagship public media producer.
“The landscape for public media is evolving faster than ever, with new technologies and a vibrant environment for audiences with greater expectations than ever before,” said Abbott. “By elevating this portfolio of vital enterprises under Ben’s vision and leadership, we are furthering WGBH’s ability to lead, to innovate, and to serve our mission, expanding the reach and impact of our award-winning work.”
During his nine years at WGBH, Godley has developed and driven innovative services and new models of success that bring in critical revenue for the institution, as well as for other stations and the larger public media community. He has led WGBH’s business strategy, financial and operational management, and helped guide the significant expansion of the local newsroom and broadcast services.
Godley has built and focused key ventures that strengthen the public media system overall, including: the Contributor Development Partnership (CDP), a national data reference file of 20 million public media contributors and best practice fundraising services that WGBH manages on behalf of more than 200 public TV and radio stations across the country; Public Media Management (PMM) a partnership between WGBH and Sony offering a cloud-based media management service that helps stations manage their content, operations and media delivery; the National Center for Accessible Media (NCAM) and Media Access Group (MAG), mission-based centers that develop inclusive solutions and services for all audiences.
His vision to develop NGO Connect, a Salesforce application from RoundCorner, is now used in managing the fundraising relationships of more than one-third of public television donors. This, and other WGBH-led technology initiatives under Godley’s guidance, have helped public stations move forward with more sophisticated and more successful fundraising and audience engagement practices.
“WGBH has a long history of leadership in public media, serving our community and the nation,” said Godley. “This new focus on innovative models that benefit stations and audiences will allow WGBH and public media to successfully address the changing media landscape, fulfilling our public service mission in new ways.”
WGBH Boston is America’s preeminent public broadcaster and the largest producer of PBS content for TV and the Web, including Frontline, Nova, American Experience, Masterpiece, Antiques Roadshow, Arthur, Curious George and more than a dozen other prime-time, lifestyle, and children’s series. WGBH also is a major supplier of programming for public radio through its affiliation with Public Radio International (PRI). As a leader in educational multimedia for the classroom, WGBH is a partner with PBS and supplies content to PBS LearningMedia, a national broadband service for teachers and students. WGBH also is a pioneer in technologies and services that make media accessible to those with hearing or visual impairments. WGBH has been recognized with hundreds of honors. More info at www.wgbh.org.