RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--Charles & Colvard, Ltd. (NASDAQ: CTHR), the original and leading worldwide source of created moissanite, today announced its joint initiative with Evine to elevate the quality and styles of Forever Moissanite jewelry on the TV shopping network. Forever Moissanite is Evine’s specific collection of Charles & Colvard created moissanite. Charles & Colvard President and CEO Suzanne Miglucci will host the next two shows, debuting a unique assortment of moissanite jewelry curated specifically for Evine. This expanded selection will include Charles & Colvard’s near colorless grade of Forever One moissanite.
Evine is a multiplatform video commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile.
The next Forever Moissanite broadcast will be Tuesday, June 13 at 11:00 am CT, 12:00 pm CT and 11:00 pm CT. Next month, the network will celebrate the Forever Moissanite Fourth Anniversary show on Sunday, July 23 at 7:00 am CT, 8:00 am CT, 1:00 pm CT, 2:00 pm CT and 7:00 pm CT.
“We’re thrilled to be growing our relationship with Evine in such a meaningful way,” said Miglucci. “Being on air gives me the opportunity to demonstrate the beauty and brilliance of our moissanite, much like I would in person. This impactful presentation is why television is a key part of our omnichannel strategy.”
“The Forever Moissanite collection is how we plan to meet the growing demand for conflict-free fine jewelry choices at affordable prices,” said Evine CEO Bob Rosenblatt. “Our collaboration with Charles & Colvard creates an opportunity for Forever Moissanite to become a strategic brand for our business. We look forward to growing the Forever Moissanite collection, which is sure to wow our customers time and time again.”
With a refractive index of 2.65-2.69, moissanite exhibits more brilliance than diamond and is among the hardest minerals on the earth—more durable than sapphire, ruby or emerald. Charles & Colvard Forever One moissanite is the highest quality lab created gem that eliminates the artificial distinctions between value and beauty and offers socially responsible fine jewelry to the consumer who is thinking beyond traditional choices. Every Forever One gem comes with a limited lifetime warranty that protects against damage to the stone and any changes in color, clarity or brilliance.
For more information about Charles & Colvard, please visit www.charlesandcolvard.com. For more information about Forever Moissanite, please visit http://www.evine.com/b/jewelry/forever-moissanite/.
About Charles & Colvard, Ltd.
Charles & Colvard, Ltd., based in the Research Triangle Park area of North Carolina, is the original creator and leading source of Forever One™, Forever Brilliant® and Forever Classic™ moissanite gemstones for fine jewelry. Moissanite is unique, available in three color grades (colorless, near-colorless and faint color) and produced from silicon carbide (SiC) crystals. Charles & Colvard Created Moissanite® is sold with a Limited Lifetime Warranty to wholesale distributors, manufacturers, retailers, TV shopping networks, and designers as loose stones or set in a wide variety of quality metal setting options. Charles & Colvard, Ltd. also sells direct to consumers through its wholly owned operating subsidiary, charlesandcolvard.com, LLC and through third-party marketplaces. Charles & Colvard, Ltd.’s common stock is listed on the NASDAQ Global Select Market under the symbol “CTHR.” For more information, please visit www.charlesandcolvard.com.