LOS ANGELES--(BUSINESS WIRE)--Today, Clover Sonoma, a third-generation family-owned and operated California dairy, and The Environmental Media Association (EMA) will preview their new non-GMO PSA, “It’s Up to Us,” featuring Jordana Brewster, Amy Smart, Carter Oosterhouse, and Baron Davis in celebration of June Dairy Month at an exclusive media event. As part of a coordinated campaign, “It’s Up to Us,” brings together parents and leaders to encourage the food industry to offer more non-GMO options, to provide more transparency, and to elevate the food system.
“EMA has been working passionately for the labeling of GMOs for the last five years,” said EMA President & CEO Debbie Levin. “We have found the perfect partner in this mission in Clover Sonoma. This third-generation-run family dairy company has the integrity and care for our dairy products that we see as the best role model for our supporters. Aligned with their philosophy that a sustainable business is the only way to do business, EMA was thrilled to produce a PSA reminding the public to reject products grown with GMO seeds and support ‘the good guys.’”
“By enlisting our passionate talent, shooting under the production arm of EMA and the guidance of Clover’s stewardship of this industry, we were able to produce an authentic viral piece to inform consumers about the importance of understanding the brands they bring home to their families.”
In the Face of Uncertainty
Given the uncertainty around the unknown long-term effects of genetically engineered crops, consumers are concerned about the implications of feeding children GMO products. Consumers should have better conventional, non-GMO options. The organic premium, which is always non-GMO, is often too much for a lot of families to sustain. However, they want and deserve something better for their families than generic conventional options. If consumers support non-GMO options, other companies will follow, which will drive the cost down and create more demand for non-GMO products. Companies are shifting away from the assumption that GMOs have to be standard for animal feed. Among the independent feeding studies that investigated the toxicity of GM (genetically modified) crops, a substantial number found toxic effects and signs of toxicity in GM-fed animals compared with controls. There are no epidemiological studies investigating potential effects of GM food consumption on human health and there is a lack of scientific consensus on the safety of GM foods and crops.
“We partnered with EMA to encourage other food companies to support non-GMO products and to help drive more non-GMO feed options for farms,” said Clover Sonoma CEO & President Marcus Benedetti. “At Clover Sonoma, we have always done what’s best for the health of the consumer, our cows and family farms. Our goal is to elevate dairy with integrity and bring transparency to the food industry while maintaining a sustainable business.”
It’s Up to Us
The celebrities featured in the PSA are parents who care about what goes into their children’s food. They support non-GMO products and demand transparency and clean products that are safe and healthy. Quotes from the PSA include:
- “Because we’re the first face they see when they wake up,” said Actress and Executive Board Officer, Amy Smart. “Because we set the table and set the example; because she is our everything; we deserve a choice.”
- “Because we gave them their first meal,” said The Fast and the Furious Actress Jordana Brewster. “We deserve a choice.”
- “Because we gave them all their meals; it’s up to us,” said NBA All-Star Baron Davis.
To view the PSA, please visit: https://www.facebook.com/green4ema/videos/10154591072771787/.
The Environmental Media Association (EMA) is a Non-Profit 501(c)3 Organization founded in 1989 to inspire solutions for the environment through our impact in media and pop culture. The organization has grown into a diverse subsection of entertainment industry tastemakers, entrepreneurs in finance and technology, and green icons dedicated to the mission of promoting environmental progress and innovations through celebrity role modeling, campaign work, year-round programs and our two large-scale annual events, The EMA Awards (http://www.green4ema.org/ema-awards/) and the EMA Impact Summit http://www.green4ema.org/ema-impact-summit-2017/.
EMA serves as a valuable link between the world of media and the environmental community, working tirelessly to bring the planet's most pressing issues to the forefront of pop culture and make true change by inspiring the next generation of filmmakers and entrepreneurs. To find out more about our programs and events, visit us at www.green4ema.org and www.facebook.com/EMAOnline, Hashtag: #Green4EMA, Instagram @green4ema and Twitter @green4ema.
ABOUT CLOVER SONOMA
Third-generation family owned and operated, Clover Sonoma is recognized as a leader at the forefront of the dairy industry. The Petaluma-based company in California’s beautiful Sonoma County was the first dairy in the United States to become American Humane Certified, and hold its partnership of family-owned dairy farms to a higher standard by developing its own unique Clover Promise of Excellence. Clover Sonoma is proud to bring clean and delicious dairy products direct from our farms to its consumers. The company’s passionate support of animal welfare, sustainable business practices, and local community are hallmarks of the business. For more information, please visit www.cloversonoma.com and join the conversation on Facebook, Instagram, Twitter, Pinterest and YouTube.