DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "The Final Analysis: Political Advertising in 2016" report to their offering.
This 14-page report is a year-end analysis of how $9.8 billion was spent in 2016. It was a record year, up 4.6% from the last Presidential Election year in 2012. But things changed dramatically for the biggest beneficiary, TV, which was left with $1 billion less, and for the smallest, digital media, which gained $1.2 billion.
The report contains 14 charts and graphics that walk through each of the four cycle years for political advertising. You'll learn not only what happened, but what's likely to happen in 2017, 2018, 2019, and the next Presidential Election year, 2020. The report comes with access to a 30-minute interactive webinar with our analysts, plus a PowerPoint version of the charts and tables.
Key Topics Covered:
- Executive Summary
- Political Advertising Compared
- 2012 Election Cycle Share
- 2016 Election Cycle Share
- Change in Dollars Spent From 2012
- U.S. Political Advertising Forecasts
- Cycle Year 1: 2017
- Cycle Year 2: 2018
- Cycle Year 3: 2019
- Cycle Year 4: 2020
For more information about this report visit http://www.researchandmarkets.com/research/45c7p8/the_final