Tea is the most widespread beverage across the world, adored by all age groups. Tea contains antioxidants which prevents diseases and promotes good health. The global tea market is divided into four major geographies- Asia Pacific, Europe, North America and Rest of the World. As of 2016, globally, per capita consumption of tea is highest in Turkey, followed by Ireland, the United Kingdom, Russia and Morocco.
Asia Pacific region is the highest tea producer and is forecasted to reach a market value of approximately USD 29 billion by 2020. Tea is an integral part of the culture of China and tea drinking has evolved over the years. Tea in China is of three types, black, green and red. These three types have various further varieties.
China's tea market has decelerated from a growth rate of 18% in 2010 to 5.8% in 2015-16. In the year 2015-2016, China tea production increased approximately by 3% in 2015-16 year-on-year. The growth was slower than expected due to bad weather and cold temperature at the start of the year with significant damage to tea crops. Since the Chinese Government has abandoned its system of quotas and licensing restrictions on tea exports in 2006, the number of tea exporters has been rising apart from a few state owned companies.
The initiatives and performance of key players including Tata Global Beverages, Unilever, Associated British Foods and Da Yi Tea Group has been examined. The current market scenario has also been studied. The report contains latest industry leader's opinion.
Key Topics Covered:
1. Analyst Opinion
2. Global Tea Market
3. China Tea Market
4. Competitive Landscape
5. List of Charts and Graphs
6. Research Methodology
- Associated British Foods
- Da Yi Tea Group
- Tata Global Beverages
For more information about this report visit http://www.researchandmarkets.com/research/rjrkkr/assessment_of_the