Senet Appoints Bruce Chatterley as New CEO & President

Company advancements signal next stage of growth and powerful endorsement of LoRaWAN IoT connectivity services

Senet Appoints Bruce Chatterley as New CEO & President (Photo: Business Wire)

Senet Appoints Bruce Chatterley as New CEO & President (Photo: Business Wire)

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PORTSMOUTH, N.H.--()--Senet, the first and fastest growing provider of public, low-power, wide-area networks (LPWANs) for long range Internet of Things (IoT) applications supporting the LoRaWAN™ protocol, today announced it has named Bruce Chatterley as CEO & President. Chatterley has also been elected to Senet’s Board of Directors. Bruce brings more than 25 years of experience in business leadership, transformation, strategy and technology and a strong track record of rapidly building and scaling worldwide operations and organizational infrastructure in a variety of hyper-growth sectors, including telecommunications, cloud computing, managed hosting and mobility.

“I’m thrilled to be joining the Senet team at such an exciting time,” said Chatterley. “Senet has that rare combination of dedication to technology innovation, amazingly talented people and momentum in the market. As we continue to add capabilities for our customers and expand our presence, our mission remains unchanged – to help ensure that IoT realizes its full potential of delivering global economic, environmental and social improvements. The company is truly positioned to become a disruptor in IoT connectivity.”

Chatterley will succeed Senet CEO & President, George Dannecker. Dannecker made the personal decision to retire after four years with the company and spearheading the business vision and execution that led to Senet’s focus on delivering first-to-market public Network-as-a-Service (NaaS) solutions for IoT applications and solution providers.

“It has been extremely fulfilling to have helped Senet achieve a leadership position and deliver LPWAN services that have become a key component of today’s IoT technology wave,” said Dannecker. “We are thrilled to have Bruce as our new CEO. The coming years are going to be extraordinary for the company, and I have no doubt that Senet will contribute significantly to the adoption of mission critical IoT products and solutions.”

In addition to bringing significant marketing, sales and operational experience to Senet, Chatterley will focus on developing strategic partnerships and executing go-to-market strategies in the segments LoRaWAN connectivity is ideally suited for. These efforts will not only help drive Senet to its next stage of growth, but are instrumental to the broader adoption of LoRaWAN technology and the strengthening of the overall IoT ecosystem.

About Senet, Inc.
Senet, a contributing member of the LoRa Alliance™, is the first and fastest growing provider in North America of low-power, wide-area networks (LPWANs) with its class-leading LoRa® modulation for IoT/M2M applications. LPWANs enable value-driven solutions that can unlock immediate ROI by enabling devices to connect over very long ranges (approximately 15 miles) while delivering very long battery power life (approximately 10 years) for an extremely low total cost of ownership. For applications that require low cost, low power, and long range, the secure Senet network has distinct advantages over cellular, Wi-Fi, and other emerging connectivity technologies for the IoT market. For additional information, visit http://www.senetco.com.

Contacts

Media contact:
Elevate Communications
Stacy Grisinger
Vice President
sgrisinger@elevatecom.com
or
Senet contact:
Senet, Inc.
Ken Lynch
Director of Marketing
klynch@senetco.com

Release Summary

Senet today announced it has named Bruce Chatterley as CEO & President. Chatterley has also been elected to Senet’s Board of Directors.

Contacts

Media contact:
Elevate Communications
Stacy Grisinger
Vice President
sgrisinger@elevatecom.com
or
Senet contact:
Senet, Inc.
Ken Lynch
Director of Marketing
klynch@senetco.com