NEEDHAM, Mass.--(BUSINESS WIRE)--Visual IQ, the leading provider of marketing intelligence software, today announced that the company’s CMO, Wayne St. Amand, will host a Deep Dive session at the Advertising Research Foundation’s Audience Measurement 2017 conference. The session, “Marketing Intelligence: Solving the Real-World Puzzle of People-Based Marketing,” will take place on June 12 at the Hyatt Regency in Jersey City, NJ.
What: Ultimately, marketers want to engage real people in the real world. With people-based marketing, marketers can connect with actual individuals across channels and devices to deliver more personal, meaningful brand experiences than ever before. In this session, St. Amand will present a mix of real-world case studies and use-case data to explain how combining the power of audience insight with attribution provides the actionable intelligence marketers need to optimize budgets and experiences, and deliver on the promise of people-based marketing.
Why: Consumers expect coordinated, relevant experiences as they interact with brands across channels, touchpoints, and devices. To master the chaos of the consumer experience, marketers need the ability to identify customers and prospects across channels and devices and marry their unique profiles with tactical marketing performance. Only then can brands effectively optimize paid media budgets across all touchpoints while delivering coordinated messages and experiences that maximize business results.
Who: St. Amand is the CMO of Visual IQ, where he is responsible for driving business expansion of the company's marketing intelligence platform through global marketing and training efforts.
When: The session, which is part of the “Measure Your Audience” track, will take place on Monday, June 12 from 12:30 – 1:00 p.m. ET in the Harborside I room.
Where: The ARF Audience Measurement 2017 conference, taking place from June 12-13 at the Hyatt Regency Jersey City, will address the most pressing issues and trends in audience measurement for today and the future. In addition to hosting a session, Visual IQ will also be exhibiting. More details, including registration information, can be found on the event website.
About Visual IQ
Visual IQ is the world’s leading marketing intelligence software provider. Its IQ Intelligence Suite combines audience data with attributed measurement in a single platform, providing marketing and advertising performance insights based on audience segment and the inter- and intra-channel optimization recommendations needed to drive business goals and maximize return. By offering media mix modeling, TV attribution and multi-touch attribution in a consolidated platform, Visual IQ is the only provider that delivers the comprehensive, audience-driven intelligence that brands and agencies need to optimize performance across their entire marketing and advertising mix.
Visual IQ was named a leader in cross channel attribution by a leading market research firm four times in a row, won The Drum’s Digital Trading Award for Best Attribution Solution in 2015 and 2016, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, 2015 and 2016. The company is a member of the IAB in the US, a member of the Canadian Marketing Association, and sits on the IAB’s Advertising Technology, Data, Public Policy and CFO councils and the Digital Analytics Association’s Standards Committee.