PHOENIX--(BUSINESS WIRE)--FATHOMTM Water Management, Inc. (“FATHOM”), the utility-to-utility smart grid for water technology leader, today announced that Lori Armstrong will join the company as Senior Market Development Manager. Based in Austin, Armstrong will help further advance the company’s expansion across the United States and strengthen existing customer relationships.
“It’s an amazing time to be joining FATHOM, a company that successfully leverages big data to drive increased revenue and sustainability for both water utilities and their customers,” said Armstrong. “I’m excited to join the team and I am looking forward to sharing the benefits of the Smart Grid for Water with the industry and helping FATHOM grow.”
Armstrong has been a prominent part of the water industry for over two decades, amassing a wealth of industry experience. Prior to joining FATHOM, Armstrong played an integral role at ESRI, the leading international supplier of geographic information system (GIS) software.
Throughout her time with ESRI, Armstrong developed successful market strategies and industry specific products, driving sales and building strong customer relationships and loyalty. She created and implemented the company’s Corporate Consultant/System Integrator Business Partner Program, which led to the recruitment of over 700 partners and over $13.8 million in sales, amounting to half of ESRI’s business partner program. Lori also currently serves on the International Council for the American Water Works Association (AWWA) and the MARC for the Water Environment Federation (WEF).
“Lori comes to FATHOM with an outstanding track record of career accomplishments and a deep understanding of software marketing in the water sector,” said Trevor Hill, CEO of FATHOM. “We are very pleased to welcome Lori to the team as our new Senior Market Development Manager and look forward to collaborating with her to support FATHOM’s continued growth.”
Lori’s addition to the FATHOM team comes shortly after the appointment of Amanda Nevins as Chief Financial Officer and two Regional Vice Presidents of Sales: Doug Roy (West Coast) and Bob Flaherty (Northeast Region). These additions to the FATHOM team will benefit communities across the United States and build more resilient water systems.
FATHOM provides comprehensive meter-to-customer solutions to help water utilities do more with declining resources. FATHOM’s cloud-based geospatial offerings, including Meter Data Management (MDM), Customer Information System (CIS) and U2You (Utility-to-You) online customer portal, are rapidly deployable, risk-free and transform real-time meter data into a proven, turn-key, single-source, meter-to-cash solution. Founded in 2003, the company has more than 150 employees based in Phoenix, Austin, and Alpharetta, GA and over 150 public water systems and partners. To learn more, visit www.gwfathom.com. There is strength in numbers.