SALT LAKE CITY--(BUSINESS WIRE)--InMoment, a pioneer in customer experience (CX) intelligence technology, was among a select number of companies included in “The Insights Service Directory, Q2 2017,” published this week by Forrester, a leading global research and advisory firm.
In a February 2016 report titled “Insights Services Disrupt The Data and Analytics Market,” Forrester offers a definition of the nascent market: “Insights services combine internal and external data sourcing and advanced analytics to deliver actionable business insights that clients subscribe to and apply to specific functional or vertical business use cases.”
In that same study, Forrester reports that 73% of companies understand the business value of data and aspire to be data driven, but just 29% say they are actually turning data into action. To remedy this challenge, business users aren’t waiting for internal technology teams to source or build solutions. Instead, they’re turning to Insight Services providers to accelerate speed to action and impact.
This directory comes on the heels of InMoment being named a leader, and achieving the top ranking among all evaluated providers in strategy in the report, “The Forrester Wave™: Customer Feedback Management Platforms, Q2 2017.” Of the 39 total criteria, InMoment received the highest score possible (5.0./5.0) in 12 areas, including Action Planning.
“The fundamental momentum in our business stems from customers discarding loads of niche analytics tools or DIY processing platforms that they accumulated over time, but have generated little in the way of results,” said InMoment CEO Andrew Joiner. “Brands want to connect the dots and provide insights to the business, but instead spend most of their resources solving the technical challenge of setting up and processing the data instead of the real business challenge of what to intelligently do with it. We are delighted to have been designated a leader in Customer Feedback Management, as well as a CX Insights Services provider. We believe this validates our unique approach to using cloud-driven, advanced technology with deep data science and domain expertise to bridge customers from legacy, report-driven approaches, to true customer experience intelligence.”
InMoment™ is a cloud-based customer experience (CX) intelligence platform, arming brands with highly-actionable customer insights to drive high-value business decisions and relationships with both customers and employees. InMoment’s industry-leading analytics power a full suite of Voice of Customer (VoC), Voice of Employee (VoE), Employee Engagement and Social Reviews & Advocacy solutions. In provides technology, strategic guidance, support, and related services to more than 350 brands across 95 countries. For more information, visit http://www.inmoment.com.