CHICAGO--(BUSINESS WIRE)--Following the recent collaboration with (RED) in early March to launch the first-ever (ANDAZ)RED Suite at Andaz West Hollywood, the Andaz brand today announced a breakfast promotion with (RED), the AIDS organization founded by Bono and Bobby Shriver. Now through the end of June 2017, select Andaz hotels in the United States will join the fourth annual EAT (RED) SAVE LIVES campaign with an exclusive breakfast promotion that allows diners to turn what they eat for breakfast into a force to fight AIDS.
“Building on the success of the beautifully designed (ANDAZ)RED Suite by Jonathan Adler, we are excited to continue our support of (RED) by participating in the EAT (RED) SAVE LIVES campaign,” said Maryam Banikarim, global chief marketing officer for Hyatt. “(RED) is an organization that aligns with our purpose of care and understanding, and we are excited for our guests to have the opportunity to give back by experiencing the Andaz brand's (RED)-inspired, locally sourced breakfast offerings.”
Starting today, for every person who dines for breakfast in an Andaz restaurant at participating hotels in the U.S., the hotel will donate $1 to (RED)’s fight to end AIDS, with a $1 match opportunity offered to each diner to double the impact. Each hotel will also offer a special signature breakfast item, with every order triggering a $3 donation from the hotel that goes directly to (RED)’s fight. The promotion will be available at participating Andaz hotel locations in West Hollywood, Maui, Savannah, Scottsdale, Napa, and 5th Avenue and Wall Street in New York through the end of June.
Special signature breakfast highlights include a strawberry pain perdu with mascarpone, almond streusel and flowers at Andaz West Hollywood, a Molokai sweet potato at Andaz Maui at Wailea, red velvet pancakes at Andaz Scottsdale, and soft eggs, peas, pecorino and guanciale at Andaz 5th Avenue.
“It is so inspiring to see the culinary community wrap its arms and apron strings around a fight as important as this,” said Deborah Dugan, CEO of (RED). “Hyatt has been such a huge supporter of our mission, and we’re delighted to see its breakfast menus become a key ingredient in the fight to end AIDS.”
In addition to participating in EAT (RED) SAVE LIVES, the Andaz brand has its (ANDAZ)RED suite at Andaz West Hollywood, which was designed and outfitted by acclaimed designer and longtime (RED) supporter Jonathan Adler. The suite showcases a “rock ‘n roll meets chic glamour” design and is also home to an inspirational custom mural crafted by artist and (RED) collaborator Kelsey Montague.
The (ANDAZ)RED Suite is currently available for booking at Andaz West Hollywood. With every booking, 30 percent of the nightly room rate will go to support (RED)’s fight against AIDS.
For more information on EAT (RED) SAVE LIVES, click here.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
Global in scale while local in perspective, Andaz hotels weave the sights, sounds and tastes of their surroundings into each property for an experience that truly immerses guests in the eclectic culture of each local destination. Through personalized, unscripted service, Andaz creates a barrier-free environment where guests are encouraged to explore their personal sense of style and become inspired by the spirit of the culture around them. Sixteen Andaz hotels are currently open: Andaz 5th Avenue and Andaz Wall Street in New York, Andaz San Diego, Andaz West Hollywood, Andaz Napa, Andaz Scottsdale Resort and Spa, Andaz Savannah, Andaz Maui at Wailea, Andaz Ottawa Byward Market, Andaz Mayakoba Resort Riviera Maya, Andaz Peninsula Papagayo in Costa Rica, Andaz London Liverpool Street, Andaz Amsterdam Prinsengracht, Andaz Delhi, Andaz Xintiandi in Shanghai, and Andaz Tokyo Toranomon Hills. For more information, please visit andaz.com. Follow @Andaz on Facebook, Twitter and Instagram, and tag photos with #WhenInAndaz.
(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, Salesforce, SAP, Starbucks and Telcel. (RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Fatboy USA, Girl Skateboards, Le Creuset, Mophie, S’well and Vespa.
To date, (RED) has generated more than $465 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 90 million people with prevention, treatment, counseling, HIV testing and care services.