SAN MATEO, Calif.--(BUSINESS WIRE)--Engagio, the leader in the rapidly growing “Account Based Everything” revolution, today announced that it has been named a Cool Vendor in Gartner’s Tech Go-to-Market report for 2017.1 According to Gartner, vendors selected for the Cool Vendor report are innovative, impactful and intriguing.
As an ABM pioneer and innovator, Engagio is now leading the way in establishing a new category that it is calling Marketing Orchestration. Engagio’s proven Marketing Orchestration Platform enables marketers and their sales partners to coordinate account-based initiatives that help them to land and expand target accounts. The company recently launched major enhancements to its orchestration platform, allowing marketers to operationalize and measure the new account-based demand funnels and implement the key Marketing Qualified Account (MQA) metric.
Jon Miller, founder and CEO of Engagio, said: “Everyone at Engagio is excited by this recognition. We’re on a long journey to build the next great marketing platform, and believe a recognition like this from a leading analyst firm such as Gartner is a strong validation that we’re on the right path.”
“Account Based Everything is still a new idea, and companies need guidance on how to start. I’m convinced that three things are necessary: synthesizing account-based data from multiple sources, orchestrating activities with sales, and measuring ABM using account-centric funnels and minutes. Only Engagio delivers all three in a unified solution,” Miller added.
Comments from Engagio Customers
"The GT Nexus partnership with Engagio has been a game changer for us in terms of orchestrating our full range of marketing and sales resources to engage and convert our highest value accounts," said Chris Travis, Director of Marketing Ops, GT Nexus. "Just as GT Nexus is a leader in providing a cloud-based technology platform for global trade and supply chain, Engagio is leading the way with its industry-leading marketing orchestration platform.”
"Engagio helps us to zoom in from the 'big picture' of engaged accounts down to the smallest of actionable details," said Frank Elley, Senior Director of Marketing Operations, Centrify. "By rolling up the activity from previously disparate leads and contacts, Engagio enables us to prioritize our resources against the accounts that are showing meaningful engagement. We are delighted to see Engagio named as a Gartner Cool Vendor for 2017."
1 Gartner, Cool Vendors in Tech Go-to-Market, 2017, April 2017
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Engagio is built for marketers, by marketers. Our proven Account Based Everything solutions enable marketers and their companies to land and expand target accounts at scale. Large enterprises and fast-growing mid-sized companies use the Engagio Marketing Orchestration Platform to unify account-based data, measure account engagement, and orchestrate highly scalable human connections at target accounts. Backed by leading venture investors and headquartered in San Mateo, CA, Engagio was named as one of the Top 10 Best Small Companies to Work For in the Bay Area, and is on the JMP Securities 2017 Hot 100 List of Privately Held Software Companies. To learn more, visit www.engagio.com.