Kitchen Purchase Behaviour Consumer Insight Report - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Kitchen Purchase Behaviour Consumer Insight Report No.2" report to their offering.

This report investigates the motivating factors which lead to the decision to purchase a complete new kitchen. Multi-family households, the ageing demographic, flexible working conditions, the space available, even the TV programmes watched, all influence the way in which today's consumer wants to use their kitchen space and the different requirements they have for their new kitchen.

The research took a step back from the actual purchase process in order to explore the way UK homeowners cook, store their groceries, work, socialise and relax in their kitchens. It investigates how family circumstances and household demographics, multi-functional space issues and emerging smart technologies can impact on how kitchens are planned and which products are purchased.

The results of this research were used to produce 6 different kitchen consumer profiles to aid manufacturers and retailers of kitchen products in identifying their target market and creating a structured approach to product development and marketing communications.

The research findings give a fascinating insight into people's diverse requirements for their individual kitchens and highlight a number of opportunities for innovation and growth for kitchen product brands.

Key Topics Covered:

Section One - Motivating factors behind a complete new kitchen

Section Two - Factors taken into account when planning a new kitchen

Section Three - Planning and Design

Section Four - Choice of Items

Section Five - Smart Kitchens

Section Six - Kitchen Activities

Section Seven - Kitchen Consumer Profiles and infographics

For more information about this report visit http://www.researchandmarkets.com/research/wknhwc/kitchen_purchase

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Household Appliances, Furniture

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Household Appliances, Furniture