DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Middle East and Africa Mobile Commerce Business and Investment Opportunities Databook - Market Size and Forecast (2014-2020), Retail Spend, Consumer Attitude & Behaviour" report to their offering.
This is a bundled offering, combining 4 countries. This report provides a data-centric analysis of mobile commerce market dynamics to help companies understand business and investment opportunities along with risks.
Market Dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in mobile payment industry. Details market opportunities across market segments in mobile payment for the period 2015-2021 and identifies opportunities, potential risks, and market innovation.
Mobile Commerce: Provides market estimates and forecasts to assess opportunities in mobile commerce market segments. Details three essential KPIs - mobile payment transaction value, volume and average transaction value across five key segments: mobile shopping; travel; entertainment and event pay; digital products; and services, restaurants & bars, and others.
Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key mobile payment KPIs, including spend by age, gender, and income level in both value and volume terms.
Retail Spend: Breaks down retail spend across 10 categories to provide detailed insights on consumer behaviour and changing dynamics of spend through mobile wallet.
Key Topics Covered:
1 About this Report
2 Mobile Payment Industry Attractiveness
3 Mobile Commerce Market Size and Future Growth Dynamics, 2015-2021
4 Mobile Payment Analysis of Consumer Attitude and Behaviour
5 Further Reading
For more information about this report visit http://www.researchandmarkets.com/research/8lrmp6/middle_east_and