LONDON--(BUSINESS WIRE)--Technavio’s latest market research report on the global bicycle infotainment system market provides an analysis on the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
Siddharth Jaiswal, a lead analyst from Technavio, specializing in research on the automotive electronics sector, says, “The global bicycle infotainment system market is expected to grow at a CAGR of close to 28% during the forecast period. Infotainment system is the preferred device by sports and touring bicycle riders. This system not only provides navigation details, but also combines audio, rider data, and communications into a single module.”
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The top three emerging market trends driving the global bicycle infotainment system market according to Technavio research analysts are:
- Development of LED-based bicycle navigation
- Growing popularity of HUD technology
- Introduction of health and wellness features
Development of LED-based bicycle navigation
The infotainment system is always focused on the display and its size. Basically, advanced infotainment systems have higher-inch displays for efficient tracking of the navigation details. However, this large display is also a source of distraction for riders, which led to the need for a system that will provide efficient navigation without distraction. As a result, the bicycle infotainment system market witnessed the development of navigation kits that help reduce distractions. Hammerhead and Beeline are prominent vendors in the non-display navigation system market.
Beeline used a simple and compact compass for showing only direction and distance to the rider’s destination, instead of prescribed route. The Beeline connects to a smartphone via Bluetooth for choosing destination and waypoints on the Beeline app. On the other hand, Hammerhead developed a navigation system based on unique LED-based technology. The device gives turn-by-turn navigation directions in the form of LED flashing.
Growing popularity of HUD technology
The development of connected helmets paved the way to integrate helmets with smartphones directly using Bluetooth technology. Heads-up display (HUD) units allow the information to display on the visor. The information includes an image such as GPS direction, performance data, and vibration alerts. Garmin is the first to introduce the concept in the bicycle market, which was earlier commercialized by Skully in the motorcycle segment. The advantage of not needing the rider’s eyes to avert from the road ahead while riding reduces the distraction level significantly and increases the safety quotient of the vehicle.
“The success of HUD technology in the automotive segment is giving the customers and vendors confidence for the adoption of HUD in bicycles as it ensures the supply of information to riders in a safe manner. Hence, the adoption of HUD technology will positively benefit the bicycle infotainment market during the forecast period,” says Siddharth.
Introduction of health and wellness features in bicycle infotainment system
The infotainment system is the key to holding a wealth of information about rider’s safety, comfort, and health. Hence, smart infotainment systems with an optical heart-rate sensor are being developed by suppliers like LifeBeam. LifeBeam developed the smart helmet technology for a bicycle that monitors the heart rate of the rider in addition to other health features like calories count and accurate analysis of rider performance.
This has led to the development of smart infotainment systems and smart helmets for a bicycle, which provide a combination of information as well as entertainment right to the rider’s eye.
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