NEWTON, Mass.--(BUSINESS WIRE)--Your Call Football (YCF) today revealed the depth of its leadership team as it prepares to launch in early 2018. Ms. Susan Maffei, Chief Legal Officer, officially joins YCF following her consultant role over the past two years. Ms. Maffei joins Ms. Sue Develin, Vice President of Marketing, who has been with YCF since its inception, and YCF President, Julie Meringer, in bringing to market the new technology system that will enable gamers and football fans to compete based on their play-calling skills while controlling a live sporting event.
As Chief Legal Officer, Ms. Maffei, a 30-year veteran legal, finance, strategy, and operations executive, will oversee all contractual relationships, financial forecasting and funding relationships. She was CFO, general counsel, and vice president of operations for Forrester Research, Inc. from 1993 until 2002. Since then, she has worked as an employee of and consultant, advisor, and board member to start-up technology companies including an early social network for public radio.
Ms. Develin, YCF’s Vice President of Marketing, is a 25-year veteran of the sports and digital marketing industry. With experience on both the agency and client side, Ms. Develin has built sports marketing teams and products, both live and in the digital landscape. As vice president of marketing, Ms. Develin drives sponsorships, outreach, fan engagement, and branding.
“YCF is uniquely positioned to usher in a new era of sports, going beyond social TV and video games and finally allowing fans to control a professional football game and compete based on how well their plays perform,” said Julie Meringer, president of Your Call, Inc. “Having both Susan and Sue on board brings tremendous experience to YCF, not to mention, it is pretty unique to have three qualified women running the show at a sports-focused tech start-up.”
As part of its go-to-market strategy, the company is the title sponsor of Fenway Sports Management’s “Fenway Gridiron Series 2017.” YCF will provide ticket holders and inaugural YCF fans with an exclusive first look at the technology and fan experience. Fans will also be able to follow YCF’s progress and start participating in game-changing decisions as it debuts its technology with YCF players and coaches in early 2018. Fans can stay up-to-date via YCF’s facebook and twitter accounts or by signing up on its Web site.
About Your Call Inc.
Based in Newton, Mass., Your Call Inc. puts fans in control of live games, transforming spectator sports into interactive, social and competitive experiences, a concept originated by industry luminary George F. Colony in 2013. Privately held, the company’s leadership team is comprised of executives from the technology, digital and sports industries. Your Call Inc.’s proprietary, patented-pending technology will deliver a fan-controlled, live sports experience, Your Call Football, in 2018. For more information, visit www.yourcallfootball.com.
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