NEW YORK--(BUSINESS WIRE)--R4 Capital, a national affordable housing tax-credit syndicator, lender, and asset manager, announced Rachel Tall has joined the firm as Director of Marketing. With R4 Capital’s continued growth, it is expanding its marketing activities to strengthen its presence in the Affordable Housing arena.
Possessing over 23 years of strategic marketing and design experience in the real estate finance sector, Ms. Tall and Marc Schnitzer, President, CEO, and founder of R4 Capital, began their working relationship over two decades ago while at Related Capital Company. In her capacity as Vice President, Ms. Tall, originated the in-house Marketing Communications department and guided it through successive companies: CharterMac, Centerline Capital Group, Hunt Mortgage Group. She was responsible for the development and implementation of marketing, branding, advertising, and internal communications for 20+ nationwide offices, successfully developing the marketing for CharterMac’s IPO and transition back to a private company, Centerline Capital Group. Her expertise spans from affordable housing syndication to conventional commercial real estate originations.
“Rachel brings a wealth of industry knowledge to her role at R4 Capital – and has been part of R4 from the outset. In 2011, I reached out to Rachel to develop the corporate brand. She has first-hand knowledge and relationships with many of the developers and investors we want to attract and retain. Having Rachel join R4 was an easy decision,” said Mr. Schnitzer.
Ms. Tall will focus on raising the firm's visibility by elevating its marketing and public relations initiatives.