Cupcake Vineyards Introduces Single-Serve Format of America’s Favorite Moscato d’Asti

Convenience of 187 mL Format Gains Momentum with Consumers

LIVERMORE, Calif.--()--Today, Cupcake Vineyards announced the expansion of its single-serve, portable wines with the release of Cupcake Vineyards Moscato d’Asti in 187 mL bottles. After the successful introduction of Cupcake Vineyards Prosecco in the single-serve format last year, the winery now offers the same portability with its popular Moscato d’Asti, which is the #1 $10+ celebratory Moscato by volume.1

Sourced from hillside vineyards in Asti, Italy, this vibrant wine offers flavors of nectarine, honey and peach with a fine effervescence that tickles the palate. The single-serve bottles of the Cupcake Vineyards Moscato d’Asti are available nationally at the suggested retail price of $4.99 for a single bottle and $14.99 for a three pack.

“The Cupcake Vineyards Moscato d’Asti from Italy is refreshing with the perfect amount of balanced sweetness. Personally, the portability of the 187 mL bottles has been a hit with my friends, making this format the right size for small everyday celebrations,” said Cupcake Vineyards winemaker Jessica Tomei.

Kim Fabbri, Director of Marketing for Cupcake Vineyards, further explains, “Premium wine in the 187 mL size is growing eight times faster than the wine category.2 Our consumers have been clamoring for the Moscato d’Asti in the single-serve format, so we’re excited to share this fun grab-n-go wine with them.”

About Cupcake Vineyards

Launched in 2008, Cupcake Vineyards is America’s #1 $8+ Premium wine by volume, according to Nielsen.3 Cupcake’s winemaker Jessica Tomei and her team travel the world to ensure highly desirable grapes are being used in Cupcake wines, always seeing the glass as full of possibilities and striving to make wines worth celebrating. The portfolio now includes varietals from California’s Monterey County and Central Coast and other world-renowned wine-producing regions, including Mendoza, Argentina; Veneto and Asti, Italy; Limestone Coast, Australia; Pfalz, Germany; and Marlborough, New Zealand. For more information about Cupcake Vineyards, visit www.cupcakevineyards.com or on Facebook at www.facebook.com/CupcakeVineyards.

 
1. Nielsen Total US xAOC + Liq Plus + Conv • BA_NON ALCOHOLIC(C) : ALCOHOLIC • Period : Latest 52 Wks - W/E 4/22/17 • Product Share Basis : TOTAL WINE
2. Nielsen Total US xAOC + Liq Plus + Conv • BA_NON ALCOHOLIC(C) : ALCOHOLIC • Period : Latest 13 Wks – W/E 4/22/17 • Product Share Basis : TOTAL WINE, $12-$15
3. Nielsen Total US xAOC + Liq Plus + Conv • BA_NON ALCOHOLIC(C) : ALCOHOLIC • Period : Latest 13 Wks – W/E 4/22/17 • Product Share Basis : TOTAL WINE, $8+

Contacts

The Barn Group
Tricia Denci, 401-965-9125
tricia@barngroup.com

Release Summary

Cupcake Vineyards announced the expansion of its single-serve, portable wines with the release of Cupcake Vineyards Moscato d’Asti in 187 mL bottles.

Contacts

The Barn Group
Tricia Denci, 401-965-9125
tricia@barngroup.com