A&W Restaurants Launches Reese’s® Peanut Butter Shake, Peanut Butter Polar Swirl®

LTO runs through August 26 at A&W locations nationwide

LEXINGTON, Ky.--()--A&W Restaurants Inc. is introducing two new Peanut Butter treats featuring Reese’s Peanut Butter Sauce and Reese’s Peanut Butter Cups. The new Peanut Butter Shake is made with Reese’s Peanut Butter Sauce while the Peanut Butter Polar Swirl features Reese’s Peanut Butter Sauce and chopped Reese’s Peanut Butter Cups.

“Given the popularity of peanut butter and Reese’s iconic brand recognition, we thought these new treats would be a great way to celebrate the summer,” said Sarah Blasi, vice president of Marketing, A&W Restaurants. “We are addicted to these new products and know our fans will be as well. The new Peanut Butter Shake is sure to help our guests beat the heat while our new Polar Swirl delivers twice the Reese’s peanut butter punch. If you love the taste of Reese’s you will love these new sweet treats.”

The new Peanut Butter Shake and Peanut Butter Polar Swirl will be available in all A&W locations and is the first time A&W has partnered with the Reese’s brand for a new product launch.

The use of Reese’s Peanut Butter Sauce and Reese’s Peanut Butter Cups also speaks to the love consumers have for peanut butter. According to the National Peanut Board, peanut butter is consumed in 94 percent of households in the U.S., and consumers eat enough of it each year to make 10 billion peanut butter and jelly sandwiches.

Multimedia available here: http://awrestaurants.com/press

Connect with A&W Restaurants at www.awrestaurants.com, http://awfranchising.com, www.facebook.com/awrestaurants, https://twitter.com/awrestaurants, www.instagram.com/awrestaurants, www.pinterest.com/awrestaurants and www.youtube.com/user/awmugclub

In 1919, Roy Allen set up a roadside drink stand in Lodi, California, to introduce a new beverage at a parade in honor of World War I veterans. An instant success, Allen and partner Frank Wright named the beverage A&W® Root Beer and started franchising roadside stands. A&W Root Beer is still made fresh in the restaurants from real cane sugar, water and a proprietary blend of herbs, bark, spices, and berries that are served in a frosty mug alongside burgers, fries, chicken tenders and other All American Food® favorites. There are 1,100 locations worldwide. Connect with A&W online at http://www.awfranchising.com

Contacts

Ritter Communications
Valerie Killifer, 502-216-4670
vkillifer@bradritter.com

Release Summary

A&W Restaurants is mixing up two new treats made with Reese's Peanut Butter syrup and Reese's Peanut Butter Cups. The Peanut Butter Shakes and Polar Swirls are available through August 26.

Contacts

Ritter Communications
Valerie Killifer, 502-216-4670
vkillifer@bradritter.com