DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Internet Advertising Market Report & Forecast 2017-2022" report to their offering.
The global internet advertising market reached a value of around US$ Billion 165 in 2016, exhibiting a CAGR of around 14% during 2009-2016.
The internet advertising market is being driven by a number of factors. It represents a much cheaper tool for advertisement than other media and also has a continuously growing consumer base. Moreover, as a result of the availability of big data and online customer analysis, internet advertisements can be targeted at the right customers or audience, thereby making the advertisements relevant and useful. The use of social media advertising has also gained preference in recent years as a result of the growing user base of social media platforms and the increase in time spent by the users on these websites. Other growth inducing factors include sophisticated advertisement placements, advancement in technologies and growth in emerging markets.
The report has segmented the market on the basis of various segments of internet advertising. Some of the major segments include search advertising, lead generation, display advertising, rich media, classified advertisements, video advertisements, etc. The report has also analysed the market on the basis of end-use. Some of the key end-user industries covered by the report include retail, financial services, leisure, telecom and automotive.
The report has also analysed the competitive landscape covering the key global players currently operating in the market.
Key Topics Covered:
1 Research Methodology
2 Executive Summary
4 Global Advertising Market
5 Global Internet Advertising Market
6 Global Internet Advertising Market: Competitive Landscape
For more information about this report visit http://www.researchandmarkets.com/research/fd2lbk/global_internet