DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Radio Advertising Market Report & Forecast 2017-2022" report to their offering.
The market has grown at a CAGR of 2.2%, reaching a value of US$ 32.5 Billion in 2016.
Although newer advertising platforms such as internet and other digital media are gaining traction in the advertising market, radio still represents a powerful advertising medium due to many reasons. The portability of radio makes it a favourable source of entertainment and news. Secondly, radio offers a wide demographic coverage as it appeals to varied segments of audience via a number of programmes such as news, education, music and entertainment, employment, etc.
Moreover, as many villages all across the globe still lack electricity penetration, radio continues to be their major source of information and entertainment and as a result, radio signifies an influential medium of advertising for rural markets. Nowadays, the increasing penetration of smart phones and internet facilities have led to a rise in the number of online radio audience which is also driving the growth of the global radio advertising market.
Key Topics Covered:
1 Research Methodology
2 Executive Summary
4 Global Advertising Market
5 Global Radio Advertising Market
6 Global Radio Advertising Market: Competitive Landscape
For more information about this report visit http://www.researchandmarkets.com/research/kz4thd/global_radio