CHICAGO--(BUSINESS WIRE)--In 2016, over $441 million was raised in the United States by a group of 73 point-of-sale fundraising campaigns that each raised in excess of $1 million, reveals the 2017 America’s Charity Checkout Champions report from Engage for Good. In total, these programs have raised more than $4.1 billion over three decades.
Dollars raised by these charity checkout champions increased by 4.5% from 2014 to 2016, a surprisingly positive achievement given the doom-and-gloom of bankruptcy declarations, layoffs and store closings afflicting so many brick-and-mortar retailers.
The Top 5 Point of Sale Powerhouses:
#1: eBay for Charity: The year-round effort raised $56,580,531 in the United States in 2016 by allowing sellers to contribute a portion of their sales to charity and inviting buyers to make a voluntary donation to one of over 34,000 charities.
#2: The Miracle Balloon program at Sam’s Clubs and Walmart: Over just seven weeks, the campaign raised $37 million for Children’s Miracle Network Hospitals in 2016 by asking consumers to donate at checkout to help sick and injured children at their local children’s hospital.
#3: Petco: The pet retailer collected year-round donations at the register for its Petco Foundation, which funds animal welfare and adoption organizations and raised $28.3 million in 2016.
#4: The McDonald’s Coin Collection: Benefitting Ronald McDonald House Charities by asking customers to donate spare change year-round, the initiative raised $28.1 million in 2016 to provide a ‘home away from home’ for families of hospitalized children.
#5: The Miracle Balloon program at Costco: In four and a half weeks, this effort raised $22.5 million for Children’s Miracle Network Hospitals in 2016 by asking consumers to donate at checkout to help sick and injured children at their local children’s hospital.
This year’s report highlights important trends and considerations that may impact the future of charity checkout programs:
- Retailers remain committed to point of sale fundraising, employing creative tactics to ensure their charities of choice are well-supported
- Partner charities are wise to be flexible in light of major changes in the retail environment
- Point of sale fundraising is an important component of a company’s social responsibility offerings, providing a way to engage consumers, employees and franchisees
- Mobile payment technology is seen as the future of retail transactions and savvy charities will get ahead of this trend
- Proactive employee education and engagement efforts remain critical to the success of charity checkout programs
- Successful charity checkout champions are transparent about impact and dollars raised and say ‘thank you’ in a visible way
- Mass merchandisers and specialty retailers led the way in fundraising for good causes at point of sale in 2016
- Children’s health remains the largest recipient of consumer dollars due to the dominance of Children’s Miracle Network Hospitals and St. Jude Children’s Research Hospital
- Round-up programs are beginning to appear more frequently in the list of consumer donation options
The full report and infographic may be downloaded at: http://engageforgood.com/2017checkout
About Engage for Good
Engage for Good, producer of the Engage for Good conference and Halo Awards, helps business and nonprofit executives succeed together by providing practical information and inspiration, opportunities to build valuable relationships and recognition for outstanding work engaging employees and consumers around social good and cause-related marketing efforts.
A wealth of information on cause marketing, corporate social impact programs and Engage for Good’s offerings can be found at http://www.engageforgood.com