LONDON--(BUSINESS WIRE)--A wizarding pub and tech lab will launch on the crowdfunding platform Kickstarter with the promise of bringing the magic of the wizarding universe to life with technology, design, and the Internet of Things. The Cauldron Wizarding Pub & Inn is looking to raise $500,000 and involve a generation of fans in the ideation, design, and construction of the pub, which will be located in London. It’s Kickstarter project will launch on June 26th at 8am EDT and will conclude on July 31st at 8am EDT.
The Cauldron is the brainchild of Matthew Cortland, a former reading teacher turned designer and technology entrepreneur. Cortland remarked that, “The Cauldron is our chance to grant the wish of every wizarding fan: magic is real and you can be part of it. Please support this project.”
Backers will have a range of incentives, which are detailed on the Cauldron’s website. Popular rewards include a moving photo hanging in the pub, the inscription of a name within the pub, access to the pub’s secret bar, a limited-edition pint glass, laptop sticker, and bookmark. Premium incentives include inventing a magical cocktail, naming a snug, and renting the pub for an evening. A limited number of tickets are available for the pub’s grand opening and feasts. All rewards include free shipping and gift-wrapping materials, and will ship for the 2017 Holiday Season.
The Cauldron will include the fandom through an editable wiki for submitting ideas about how magical elements may be possible. The company will also host Wizarding Hackathons in cities around the world so that fans can have a hand at inventing the magical elements used in the pub. Business sponsorships available.
Visitors will be encouraged to bring a copy of their favorite book, which will be donated to a reading classroom in need through a partnership with the Harry Potter’s Alliance’s “Accio Books” Campaign.
The Cauldron’s podcast, “The Magic of Things,” documents the experience of building a wizarding pub and tech company, and spotlights IoT innovations. Fans can be notified of the Cauldron’s launch and early bird rewards by subscribing to the project’s mailing list. You can follow the Cauldron on social media @thecauldronpub.