The gynecology market value is surprisingly stable, relative to the decreases evident in the global market. China has a cultural history of being cost-sensitive with a preference towards low to mid-end devices. While the shift to higher-end devices in China is gradual, the change in purchase trends is causing stability in average sales prices that is unique globally. The high level of competition within China for manufacturers combined with quality changes is bolstering the overall market value beyond changes to unit sales.
The Made in China 2025 plan has identified the high frequency of unnecessary hospital visits within China. The role of a general practitioner as a first line of treatment is largely missing within China's healthcare system. Attributable to both patient preference and physician salary, the view that hospitals offer superior medical care is prevalent throughout the country. The government is actively restructuring how patients seek medical care to create more physician practices. The expansion of general practices is leading to an increase of in-office medical procedures, and therefore an increase of sales for in-office capital equipment.
Key Topics Covered:
1. Research Methodology
2. Disease Overview
3. China Gynecological Device Market Overview
- Boston Scientific
- Cook Medical
- Cooper Surgical
- Ethicon (Johnson & Johnson)
- Merit Medical
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