DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Outdoor Advertising Market Report and Forecast 2017-2022" report to their offering.
The global outdoor advertising market reached a value of around US$ 37.7 Billion in 2016, exhibiting a CAGR of around 5.4% during 2009-2016.
One of the oldest forms of promotion, outdoor or out-of-home (OOH) advertisement is employed by advertisers to promote their products and services in public spaces. The advertisements can be placed on billboards and posters; in bus shelters, airports, shopping centres, kiosks and stadiums; inside and outside buses, trains and taxis. Outdoor advertising represents a cost-efficient and long-lasting form of advertisement with wide coverage.
A number of factors are expected to drive the growth of the global outdoor advertising over the forecast period. Infrastructural development, particularly in the emerging economies, will increase the space which can be used for outdoor advertising. The transport system also represents a profitable means of outdoor advertising as a large number of people use public transport to commute. The modernization of public transport will further drive the growth this market.
On the basis of segments, the report has divided the market into billboard, transport and street furniture advertising. On the basis of type, the market has been divided into traditional and digital advertising. The report has also analysed the industries which actively use outdoor advertisement for promoting their products and services.
Some of the key global players include Storer Media, Clear Channel Outdoor, Lamar Advertising, JCDecaux, etc.
Key Topics Covered:
1 Research Methodology
2 Executive Summary
4 Global Advertising Market
5 Global Outdoor Advertising Market
6 Global Outdoor Advertising Market: Competitive Landscape
- Clear Channel Outdoor
- Lamar Advertising
- Outfront Media
- Storer Media
For more information about this report visit http://www.researchandmarkets.com/research/5krls6/global_outdoor