Demand for sugar-free organic products is high in demand. According to Hudson Institute, Inc., 82% of the sales growth amid Healthy Weight Commitment Foundation member companies such as Kraft Foods and Nestle U.S. was due to lower calorie food products in 2013. In the coming years, rising demand for sugar free organic product could help in the growth of Confectionery market.
Market competitors are coming up with new strategies; by associating film promoters for the ad campaigns to attract more and more customers. The idea is to increase customer engagement, especially among children. Brands such as Push Pops and Tic Toe have done partnerships with movie releases. On the other hand, another brand Skittles have partnered with Marvel for the Captain America. The idea is providing opportunity for companies in driving consumer engagement.
Another trend which is getting popular among the population is vending machine. Huge demand for vending machines has been seen so far. One of the examples is Coke freestyle that is also very popular. It has gained attention of many manufactures and also resulted in completing consumers need. Malls, retail stores, movie theaters, and airports are now putting vending machines rapidly with different ranges of products and categories.
The key players operating in the confectionery market are Mars Inc., Nestle, Mondelez International, Inc., Ferrero, Ezaki Glico Co., Ltd., Delfi Limited, Lindt & Sprüngli AG, and Lotte Group.
Key Topics Covered:
1. Market Scope & Methodology
2. Executive Summary
3. Market Overview
4. North America Confectionery Market
5. North America Confectionery Market by Country
6. Company Profiles
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