COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Alex Yoder to executive vice president, analytics. In this role, Yoder will be responsible for the continued expansion of Merkle’s analytics solutions, including its media, audience, and experience analytics capabilities.
“Merkle’s rapid global growth and leading position as an analytics powerhouse for the past 25 years sets it apart from its competitors,” said Yoder. “As the marketing and media worlds converge, analytics plays a critical role. This makes for a very exciting time to join the Merkle team when we can provide game-changing impact for our clients.”
Yoder has tremendous executive level experience having held president or CEO level roles at Trueffect, Inc., Ebiquity, Inc. and Webtrends, Inc., where he was instrumental in major rebranding efforts; product, solution, and technology enhancements; team and organization development; and driving sales growth. As an accomplished leader, he strives to help organizations see through their full potential by focusing on team member strengths, collaboration, and strong clarity of purpose.
“As Merkle continues to expand its analytics capabilities, Alex’s strong reputation in the industry and proven track record of success make him uniquely qualified to further scale Merkle’s analytic prowess,” said Craig Dempster, global services leader at Merkle.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. When combined with its strength in performance creative and media, Merkle creates customer experiences that drive improved marketing results and shareholder value. M1, Merkle’s end-to-end, people-based insights, planning, and activation platform, enables clients to target known individuals and reach them across media and channels, throughout the customer life cycle. With more than 4,100 employees, Merkle is headquartered in Columbia, Maryland with 16 additional offices in the US and 8 offices in Europe and Asia. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.