Marketing Architects Hires In-House Legal Counsel to Meet Demands of Agency

Growth in Client Roster and New Technologies Calls for More Sophisticated Counsel

MINNEAPOLIS--()--Marketing Architects, the direct response advertising agency, is experiencing rapid growth thanks to new client wins and emerging technologies. Proprietary conversion technology and new response strategies have enabled advertisers in categories ranging from medical devices, education, smartphone apps and unique home services to experience an immediate ROI through broadcast. To keep up with the complex demands of accelerated growth for the agency, they’ve hired a seasoned legal veteran to join their leadership team.

Rita O’Keeffe was hired as the Vice President, Corporate Counsel. In her new role, she assesses legal developments in marketing, advertising, intellectual property and information technology, allowing the agency to stay proactive and move fast. She’s also providing legal oversight to new technologies that are revolutionizing the sales conversions of the agency’s growing client roster.

Prior to joining Marketing Architects, Rita was Senior Counsel for Bluestem Brands. She litigated the I-35W bridge collapse in Minnesota and practiced intellectual property and information technology law with Leonard Street and Deinard.

“As we explore uncharted territories with a host of new clients and technology offerings, expanding the leadership team to strengthen our legal capabilities became essential,” said Chuck Hengel, Founder and CEO of Marketing Architects.

About Marketing Architects

Marketing Architects is a Minneapolis-based, direct response advertising agency celebrating their 20th anniversary this year. They primarily launch direct-to-consumer brands in radio and television through disruptive response marketing campaigns and conversion technologies. Marketing Architects has helped clients of all sizes successfully grow their products to household names. For more information about Marketing Architects, visit www.marketingarchitects.com.

Marketing Architects is a registered trademark of Marketing Architects, Inc.

Contacts

Marketing Architects
Rob Demars, 952-449-2500
rdemars@markarch.com

Contacts

Marketing Architects
Rob Demars, 952-449-2500
rdemars@markarch.com