United Kingdom Playground Buzz Spring-Term Brand Tracking Report 2017 - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "CHILDWISE Playground Buzz Spring Term 2017" report to their offering.

Playground Buzz is a brand tracking report, available in spring, summer and autumn editions each year, coinciding with the academic school term in the UK.

The report is designed to inform users about the most popular brands which children are engaging with, across television, music, games, websites, gadgets, toys and any other areas of interest.

We focus around two themes: what have children been talking about recently and what are their favourite things. Brands mentioned have been extracted and are listed as a top ten, for the whole sample and across four gender and age groups. Analysis is split to represent the differences between tween' (7-12 year olds) and teen' (13-16 year olds) boys and girls.

Every term, more than 1000 children are interviewed via the CHILDWISE schools panel. Children from school years 3 to 12 are approached to take part in the research. Interviews are carried out online in schools.

Key Topics Covered:

1. Introduction and sample

2. Buzz Spring 2017 summary

3. Brands talking about recently

4. Favourite brands

- Tween' boys (7-12s)

- Tween' girls (7-12s)

- Teen' boys (13-16s)

- Teen' girls (13-16s)

5. Favourite Brands by category

- TV

- Websites/Apps

- Vloggers/YouTubers

- Games

- Music

- Films

- Books

- Restaurants

6. Brands by Interests

7. Other things children do

8. Spotlight: other buzzed-about trends & brands

9. Spotlight: Gamers

10. Spotlight: Buzz Extra

11. About

For more information about this report visit http://www.researchandmarkets.com/research/rpt9f9/childwise

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Demographics

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Demographics