SANTA MONICA, Calif.--(BUSINESS WIRE)--The Other Art Fair (TOAF), the U.K.’s leading art fair for discovering emerging artists, is increasing its global presence with its first U.S. edition, taking place in New York June 1-4 at the Brooklyn Expo Center. Unlike traditional art fairs that cater to galleries, The Other Art Fair gives buyers unparalleled direct access to up and coming emerging artists, and pairs emerging art with experiential programming, appealing to a new generation of art collectors. TOAF’s U.S. debut will host over 100 emerging artists and a number of interactive experiences.
With an average price of $300 for original works, The Other Art Fair’s accessible and varied selection of artworks makes it easy for art lovers to begin collecting and provides a carefully curated platform for artist discovery. TOAF has seen annual onsite attendance in its overseas fairs grow more than 300% since its first fair in 2011. Given this success, hosting a fair in New York is a natural location for expansion in the U.S.
The Saatchi Art Talks Program, led by Saatchi Art’s Chief Curator and Selection Committee member Rebecca Wilson will be hosted in The Saatchi Art Lounge, where artists, collectors and cultural influencers will gather to discuss a range of topics relating to the emerging art scene. Artist Amit Greenberg will be doing a live drawing in the lounge and attendees will be gifted limited edition tote bags featuring an original artwork by Greenberg created exclusively for the fair. Additionally, artist and entrepreneur Cory Zwerlein of Still Alive Lights will demonstrate 3D printed solar powered artworks and functional sculptures over the course of the weekend.
Marina Gluckman, founder and director of 6BASE, a rotating artists’ studio and exhibition program located in the South Bronx, will serve as the Guest Curator for The Other Art Fair New York, curating a special selection of artwork by Brooklyn-based artists.
Visitors will have the opportunity to explore creative installations by “must know” local artists, including a large-scale wallpaper installation by Jay Pluck, a still-life installation by Joel Fennell, complete with handmade wallpaper, vintage furnishings and thriving greenery in collaboration with The Sill, and a video art piece exploring the poetic relation of memory and experience by Justin Davies Anderson.
Bulleit Frontier Whiskey is a proud partner of The Other Art Fair New York, offering guests samples from the Bulleit portfolio and Bulleit-based cocktails at the Bulleit Woody Trailer. TOAF New York will also feature the first ever tattoo billboard crafted completely from tattoo ink and designed by 24 LA tattoo artists.
As part of the interactive elements of the fair, tattoo artist Rosa Bluestone Perr will create hand-poked tattoos featuring designs exclusive to The Other Art Fair, and attendees will get to see The Guardian’s “6x9: virtual experience of solitary confinement,” an interactive segregation cell meant to recreate the psychological deterioration and sensory deprivation of solitary confinement.
Neopolitan Express will be cooking up its signature pizza, as the official food partner, while Café Grumpy will be offering daily caffeine fixes and Brooklyn-based Sixpoint Brewery will serve its signature craft brews.
The Other Art Fair New York has also partnered with Free Arts NYC as the fair’s official Charity Partner. In support of Free Arts NYC, TOAF will donate 100% of net revenue from ticket sales for the Private View event on June 1 to benefit the organization.
The artists featured at The Other Art Fair are chosen by a panel of influential art experts and tastemakers to ensure fair goers are given access to the most promising and talented roster of local and international emerging artists. This year’s U.S. selection committee includes: Rebecca Wilson (Chief Curator at Saatchi Art), Solana Chehtman (Associate Director of Public Engagement at Friends of the High Line), Elizabeth Ferrer (Vice President, Contemporary Art at BRIC), Rachel Miller (Contributing Editor for Brooklyn Magazine), Peter MacGill (President of Pace/MacGill Gallery) and Matthew Nichols (Associate Professor at Christie’s Education in New York).
Thursday, June 1st, 6:00pm-9:30pm
100% of net revenue from ticket sales benefits Free Arts NYC
Friday, June 2nd, 12:00pm–9:00pm
Saturday, June 3rd, 11:00am–7:00pm
Sunday, June 4th, 11:00am–6:00pm
About The Other Art Fair
The Other Art Fair, the leading artist fair for discovering emerging artists, provides a platform for artists to present and sell their work directly to art buyers. Using a selection committee of art experts and a guest curator, each fair presents more than 100 artists and their work, enabling both collectors and first-time buyers to buy directly from emerging artists. In five years The Other Art Fair has hosted 15 fairs to date, working with over 1,000 artists from more than 20 countries. Unlike “other” fairs, The Other Art Fair creates an accessible and open fair designed for visitors to enjoy an interactive and immersive experience. www.theotherartfair.com
About Saatchi Art
Saatchi Art features the world’s largest selection of original art and helps people all over the world find art and artists they love. The online gallery offers more than 500,000 original paintings, drawings, sculptures and photographs by over 50,000 emerging artists from over 100 countries. Saatchi Art is redefining the experience of buying and selling art by providing art lovers with free art advisory services and an expertly curated selection of art, while giving artists a convenient and welcoming environment in which to exhibit and sell their work. To discover the world of Saatchi Art, please visit www.saatchiart.com. Saatchi Online, Inc., which operates Saatchi Art, is a wholly owned subsidiary of Leaf Group Ltd. (NYSE:LFGR).