HOUSTON--(BUSINESS WIRE)--PROS (NYSE: PRO), a cloud software company powering the shift to modern commerce, today announced it has been honored by the Society for Technical Communication (STC) as the recipient of the Intercom Award for Outstanding Magazine Article. PROS received the award during the STC Honors Reception at its annual Technical Communication Summit, the premier conference for technical communication education and networking, at the Gaylord National Resort in Washington, D.C.
The STC selected the winning PROS article, “Measuring Content Like a Marketer: Getting Started with Web Analytics,” for clearly and enthusiastically explaining how to collect quantitative and qualitative data about web-based help and support content, how to use it to strengthen future content and how to persuade stakeholders of the value of technical communication. The article, focused on the PROS Connect customer support portal, was written by three members of the PROS Content Strategy team: Jenn Carlos, PROS senior corporate communications manager; Vivianne Costa, senior product manager; and Travis Kelly, content strategist. Both Costa and Kelly hold Google Analytics Individual Qualification (GAIC) certifications.
“Analytics is the engine that drives our customer interactions. Being able to measure and understand the effectiveness and impact of those interactions helps us drive more successful customer experiences,” said PROS Senior Vice President of User Experience & Science Jeff Robinson. “Understanding the effectiveness of our ‘help’ content enables us to serve our customers more efficiently. Measuring how people interact with our content can be very complex, and on behalf of PROS I want to sincerely congratulate the team for earning this prestigious award.”
PROS Connect is the entry point for customers to submit support tickets for technical questions related to the company’s product portfolio. Data is captured directly through a tracker to enable the content strategy team to monitor content performance and user behavior with all “help” resources. PROS uses the data to understand how to increase the breadth and “findability” of high-performing content, optimize low-performing content and ultimately take the guesswork out of where to begin.
“On behalf of the Content Strategy team at PROS, we are honored to receive this award,” noted Carlos. “We hope the insights empower others to explore their content and fine-tune its impact through analytics. Here at PROS, analytics empower our business, so it’s rewarding that our efforts to make content relevant and helpful to customers is being acknowledged as the industry standard.”
PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit pros.com.
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally, as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results, and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.