ADDING MULTIMEDIA Dawn® Dish Soap and Shedd Aquarium Crown the Next Generation of Wildlife Enthusiasts

Memorial Junior High School Students Go Behind the Scenes with “Dawn Helps Save Wildlife” at Shedd Aquarium

Students from Memorial Junior High School enjoy Shedd Aquarium's Wild Reef exhibit as winners of Dawn and Shedd's NextGen Animal Responders program on Thursday, May 25, 2017 in Chicago. (Photo by Brian Kersey/Invision for Dawn/AP Images)

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CHICAGO--()--Today students from Memorial Junior High School in Lansing, IL went behind the scenes at Shedd Aquarium to see animal care and recovery in action, as winners of Shedd and Dawn’s NextGen Animal Responders contest. The Chicago-area contest, which was part of a national in-classroom and web accessible STEM curriculum called NextGen Animal Responders launched in January, encouraged teachers and students to submit video entries to demonstrate their exemplary efforts in the appreciation of wildlife conservancy and answer simple questions about why preserving wildlife is important. As grand prize winners, the class from Memorial Junior High School received a special trip to Dawn’s wildlife partner Shedd Aquarium to learn more about animal care and conservation, including protecting and rehabilitating aquatic animals.

“Shedd has been committed to working with response and rescue organizations globally for over 50 years and the urgency to protect animals and their environments is greater than ever,” said Bridget Coughlin, Shedd Aquarium president and CEO. “Dawn and Shedd both share a similar passion for wildlife conservation as well as a shared mission of educating and inspiring the world about the wellbeing of animals, habitat conservation, and the health of our oceans. We’re happy to see the students of Memorial Junior High School working together and we hope their curiosity and interest about the conservation and protection of wildlife continues throughout their lifetime.”

Memorial Junior High’s winning video “Protect the Future of Wildlife” asks viewers to take small steps towards protecting wildlife such as cutting up plastic soda-rings before discarding, using reusable grocery bags and properly throwing away balloons so they don’t end up harming marine wildlife. During the field trip at Shedd, the winning students interacted with rescued animals and got an exclusive behind the scenes look at Shedd’s animal hospital, Microbiome Lab, Caribbean Reef exhibit and more. To see the winning video, click here.

“These students are the perfect example of how the next generation of animal stewards can take a hands-on approach to helping preserve and protect wildlife,” said Mandy Ciccarella, Dawn Communications Manager. “Wildlife and environmental protection is vital and important to the Dawn brand and we are proud to be partners with Shedd Aquarium.”

Dawn and Chicago’s Shedd Aquarium national in-classroom and web accessible STEM curriculum called NextGen Animal Responders is part of the larger Dawn Helps Save Wildlife commitment with an aim to connect teachers and students with a singular goal, educating the next generation about the importance of wildlife conservation.

For more information on the complete rules and regulations about the contest, as well as downloading the full curriculum, teachers should visit www.sheddaquarium.org/NextGen.

DAWN HELPS SAVE WILDLIFE

Independent studies have proven Dawn Dish Soap to be the most effective dishwashing detergent for cleaning oiled animals, heralded because it removes tough grease while being gentle on animals’ delicate skin and feathers. As such, Dawn is the only dishwashing brand trusted by wildlife rescue experts for decades. Since 2006, Dawn has donated more than 100,000 bottles of dishwashing liquid and financial support to its wildlife partners, International Bird Rescue and The Marine Mammal Center. These donations have helped these organizations clean more than 75,000 marine animals in the United States. For more information about the Dawn family of products, visit www.dawn-dish.com.

ABOUT PROCTER & GAMBLE

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

ABOUT SHEDD AQUARIUM

For more than 50 years, Shedd Aquarium has worked with partners around the globe to help animals in need. The Next Generation Animal Responders are a way to reaffirm its commitment to helping conserve and protect wildlife. While caring for animals affected by human activity such as overfishing, habitat degradation, plastic pollution and rising ocean temperatures, the team seeks to increase public engagement and advocacy along with inspire new individuals to make a difference. To support Shedd Aquarium’s Next Generation Animal Response Team and their mission to rescue, rehabilitate, release and rehome animals in need, visit www.sheddaquarium.org/NextGen. You can also follow the conversation on social media via the hashtag, #AnimalResponders.

Contacts

Procter & Gamble
Mandy Ciccarella, 513-983-6628
ciccarella.aj@pg.com
or
Shedd Aquarium
Nicole Minadeo, 312-692-3365
nminadeo@sheddaquarium.org
or
Citizen Relations
Chelsea Levy, 213-996-3808
chelsea.levy@citizenrelations.com

Contacts

Procter & Gamble
Mandy Ciccarella, 513-983-6628
ciccarella.aj@pg.com
or
Shedd Aquarium
Nicole Minadeo, 312-692-3365
nminadeo@sheddaquarium.org
or
Citizen Relations
Chelsea Levy, 213-996-3808
chelsea.levy@citizenrelations.com