‘Made With Love. Finished With Minwax®.’ Returns to Celebrate the Intrinsic Beauty of Real Wood and the Experience of Finding the Ordinary and Making It Extraordinary

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Made With Love. Finished With Minwax®.

UPPER SADDLE RIVER, N.J.--()--Minwax®, the leading manufacturer of wood finishing and wood care products, is once again celebrating the meaningful stories and emotional connections that wood projects hold with the second installment of, ‘Made With Love. Finished With Minwax.’ Building on the success of last year's campaign, this year's theme, ‘Find. Finish. Love.,’ celebrates the thrill of finding real wood pieces – sometimes in the least expected places – and the joy of evolving them into something we love.

Whether wood items come already infused with family memories or are simply a blank canvas awaiting a new identity, Minwax provides the tools that enable everyone from novices to advanced DIYers to either preserve wood’s history or embed in it a profound new purpose. ‘Made With Love. Finished With Minwax.’ provides a platform for people to discover and share their personal stories about taking something ordinary and making it into something extraordinary.

“No matter where you find it – Grandma’s attic, a garage sale or your very own living room – wood has an inherent beauty that can be brought to life with the right products,” said Jacquelyn Ferrara, Director of Marketing at Minwax. “In the second year of our ‘Made With Love. Finished With Minwax.’ campaign, our goal is to empower and inspire DIYers of all levels to embrace the thrill of finding and transforming wood items into treasures they can be proud of and love for years to come.”

How to Get Involved

To make the wood finishing process accessible and attainable for folks at every skill level, Minwax has revamped its digital hub, www.Minwax.com/MadeWithLove, to include a variety of how-to project videos that educate DIYers on how to use wood finishing products on all kinds of projects.

Throughout the campaign, Minwax will encourage DIY experts and enthusiasts across the country to share their own found and finished wood projects to fuel inspiration and celebrate the personal stories attached to each piece, big or small.

For the latest on campaign-related events and activities, project inspiration and how-tos, follow Minwax on Facebook, Twitter, Pinterest and YouTube and visit the ‘Made With Love. Finished With Minwax.’ website at http://www.minwax.com/MadeWithLove.

About Minwax:

For more than 110 years, Minwax® has been a leading brand of high-quality wood finishing and wood care products. From wood stains to clear protective finishes, plus solutions for wood preparation, maintenance, and repair, Minwax® products are requested by the Do-It-Yourself consumer, seasoned woodworkers, and professional contractors. Headquartered in Upper Saddle River, N.J., with a manufacturing facility in Flora, IL, Minwax® is part of Sherwin-Williams Diversified Brands Division. Minwax® can be found online at www.minwax.com, on Facebook at www.facebook.com/Minwax, on Twitter at https://twitter.com/Minwax (@Minwax), on Pinterest at https://www.pinterest.com/minwax/ and on YouTube at https://www.youtube.com/user/MinwaxUSA.

Contacts

DeVries Global
Elizabeth Wolfsthal, 212-546-8613
ewolfsthal@devriesglobal.com

Contacts

DeVries Global
Elizabeth Wolfsthal, 212-546-8613
ewolfsthal@devriesglobal.com