Marketers: Investment in “Snackable” Visual Content Quickly Increasing

Sponsored Video usage within Influencer Marketing grew 20% year over year

Marketers: Investment in "Snackable" Visual Content Quickly Increasing Sponsored Video usage within Influencer Marketing grew 20% year over year (Photo: Business Wire)

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ORLANDO, Fla.--()--IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, found in its annual State of the Creator Economy report greater year-over-year growth in marketers investing in visually-driven content than any other type of approach.

Although sponsored Facebook updates remain Influencer Marketers’ preferred tactic, with 78% reporting leveraging it in the last year, the usage of sponsored video saw a larger year-over-year jump of 20%. In addition, use of sponsored blog posts increased by 16% and sponsored photos jumped by 12%.

This trend toward “snackable,” shareable visual content correlated with Content Marketers sampled in the study as well:

  • One-half of content marketers indicated imagery and infographics are their most commonly-utilized approaches.
  • Only one-third indicated white papers, lists and advice articles were their top form of content.

For the complete 2017 “State of the Creator Economy Report,” visit https://izea.com/resources/the-2017-state-of-the-creator-economy/

About IZEA

IZEA operates IZEAx, the premier online marketplace that connects marketers with influential content creators. IZEA creators range from leading social media influencers to accredited journalists. Creators are compensated for producing and distributing unique content on behalf of marketers including long form text, videos, photos and status updates. Marketers receive influential consumer content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA's expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the content and social sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this press release will in fact occur. Please read the full statement and disclosures here: https://izea.com/investors/safe-harbor-statement/.

Contacts

IZEA
Media Relations:
Lindsay Broadhurst, 407215-6218
Director, Corporate Events & Communication
lindsay.broadhurst@izea.com

Contacts

IZEA
Media Relations:
Lindsay Broadhurst, 407215-6218
Director, Corporate Events & Communication
lindsay.broadhurst@izea.com