WARHEADS® Brings the Heat with New HOTHEADS™ Extreme Heat Worms

HOTHEADS capitalizes on America's love of all things hot and spicy

HOTHEADS Extreme Heat Worms in the original flavor variety (Photo: Business Wire)

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JANESVILLE, Wis.--()--WARHEADS®, makers of the iconic Extreme Sour Hard Candy products, brings the heat to the candy aisle with their newest innovation: HOTHEADS™ Extreme Heat Worms. This innovative new product takes the classic WARHEADS Worms and creates a unique flavor experience combining sour, sweet and heat.

“WARHEADS is a brand known for extreme sour. We knew we needed to keep the extreme factor that people know and love, but wanted to create a product that takes sour to another level and combines it with heat. Hot and spicy products are a growing segment that is no longer just for adults, so why not bring it to candy? From there, the HOTHEADS brand was born,” says Jeff Rome, CEO of Impact Confections Inc.

HOTHEADS Extreme Heat Worms take your taste buds on a flavor roller coaster with every piece. First you get the WARHEADS mouth puckering sour, then a sweet relief of fruit flavors, and finally right as you think you are done a fiery heat sneaks up at the end.

“What truly makes this product unique from other candy on the market is that it not only delivers a real heat to every piece, but the way you experience the different flavor profiles is like no other. When we say sour, sweet, then the heat, we mean it. As you eat the piece, the flavors come out layer by layer, letting you truly experience each profile,” explains Rome.

HOTHEADS Extreme Heat Worms are available in a 0.47oz snack pack size, 2oz count good size, and 5oz and 8oz peg bag sizes with a suggested retail of $0.99 to $1.99. All sizes are offered in two flavor varieties: original, which includes sizzlin’ strawberry, fiery watermelon, and atomic green apple; and tropical, which includes piping hot pineapple, molten mango, and lava lime. These products are available starting June 1, 2017. Additionally, HOTHEADS will be offered in a variety of shippers and seasonal items.

For more information, please contact Jenna Rebout at the phone number and email below.

About WARHEADS and Impact Confections Inc.

Impact Confections Inc.® is a U.S. based manufacturer of innovative candies marketed under the WARHEADS® and Melster Candies® Brands. WARHEADS is one of the most recognized sour candies in the market. Melster Candies®, established in 1919, has been delighting consumers and retailers with its marshmallow treats for decades. Impact Confections Inc.® maintains a state-of-the-art, SQF Certified facility located in Janesville, WI where most of its branded and co-manufactured line of candies is produced.

Contacts

Impact Confections Inc.
Jenna Rebout
Brand Manager
(608) 208-1100
jrebout@impactconfections.com

Release Summary

WARHEADS® brings the heat to the candy aisle with their newest innovation: HOTHEADS™ Extreme Heat Worms.

Contacts

Impact Confections Inc.
Jenna Rebout
Brand Manager
(608) 208-1100
jrebout@impactconfections.com