BALTIMORE--(BUSINESS WIRE)--The postal industry software leader will debut its expanded data reporting services and leadership team at the National Postal Forum 2017, demonstrating new Date Visualization reporting and direct mail data services for mail tracking, address hygiene, and terrestrial-digital marketing integration.
“GrayHair has 17 years of deep history in the postal industry collecting, validating and interpreting data so our clients can make better business decisions,” says CEO Tom McCaully. “We know that postal will continue to thrive as a marketing channel, particularly with integration of mail and digital channels, and our new data analytic services will maximize postal delivery and insights.”
The future that GrayHair co-founders McCaully and Cameron Bellamy envisioned for enhanced postal data services will be launched at NPF. Bellamy, a GrayHair icon, passed away in December, but the vision the two leaders developed will be clear – in digital data management services, new company expertise and website, and focus on the future of postal.
Launch of Data Visualization Reporting Package
GrayHair debuts its new Visual Analytics products for better campaign reporting, powered by Tableau Software. The interactivity of GrayHair’s Tableau-powered dashboards and data stories makes exploring data, finding trends and outliers, and getting answers faster and more intuitive. Customers will be more proactive with business decisions and create better outcomes -- transforming the way people use data to solve problems.
New Leadership & Talent
Over the past 12 months, GrayHair has expanded its workforce by 20%, and broadened its leadership team with new Chief Operating Officer Scott Kushner and Vice President of Product Management Dylan Purse, among others, to increase its expertise in digital and traditional applications.
Two of GrayHair’s leading postal experts will be sharing insights at sessions throughout the forum:
Angelo Anagnostopoulos, Vice President of Postal Affairs.
- Mail Quality – It takes an electronically connected supply chain (5/22 @ 2:45pm)
- Informed Visibility – Making powerful connections (5/23@ 2:45pm)
- Peer to Peer Roundtable (5/23 @ 4:00pm)
- USPS Mailer Scorecards (5/24 @ 2:00pm)
Adam Collinson, Director of Research.
- KYC-KTA: Risks and Opportunities (5/22 @ 4:00pm)
On-Site Dog Adoption Program
One of the signature philanthropy programs that co-founder Cameron Bellamy championed at NPF continues with its annual dog adoption program. Since its inception at NPF, GrayHair has facilitated the adoption of nearly 25 dogs at the show. This year, the rescue organization onsite with dogs for adoption will be http://www.thelastdogrescue.org/.
GrayHair is an industry leader in providing business mail solutions that improve response and return on investment for a wide range of marketers. We focus on investment services, banking, insurance, retail, credit card services, non-profit, telecommunications and government agencies. Our experience in data management and location marketing services enables us to provide the right strategies and solutions in essential areas such as omni-channel marketing support, cost management, compliance and postal delivery. To learn more, visit us at grayhairsoftware.com