Kenya Consumer Insight Study 2017: A Clear Definition of Kenya's True Market Segmentation Quantitatively - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "The Kenyan 2017: A Consumer Insight Study" country profile to their offering.

As a corporation, where can you grow your revenue most? Do you clearly know your target consumer? Can you identify their immediate needs? Are your brands most preferred to suit their needs now and in the next 5 to 10 years? Should you even be advertising on mainstream media channels anymore to the next generation of consumers? As a media entity how are you adapting to the market needs as advertising revenue reduces? What will keep consumers locked on your station with the advent of pay per view online TV? Do you have a future? What is their purchasing power, what options can you innovate with mobile money beyond what exists, to grow your business?

These answers can be deduced through the report. In order to effectively grow your customer base and guarantee spending, you need to be extremely clear on who needs what you are offering. And to answer who? you need to clearly define your market segments. Now you can have that information scientifically consolidated, accurate and irreproachable through the report.

Key Topics Covered:

1. Values & Aspirations

2. Free-Time Activities

3. Drugs, Alcohol And Health

4. Marriage & Family

5. Income & Expenditure

6. Mobile Phones

7. Financial Services

8. Products And Brands

9. Information And Media

10. Clothes & Beauty

For more information about this country profile visit http://www.researchandmarkets.com/research/227nzt/the_kenyan_2017

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Country Reports

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Country Reports