DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Benchmarking Local Media's Digital Revenue" report to their offering.
What's Local Media's Addressable Share of digital advertising in local markets? This report lays it out, market by market. This annual report offers 30 charts and tables and is based on our survey of revenues from 10,788 local media entities in the U.S. and Canada. It offers an overview of digital advertising growth patterns at the local level and how the national internet pureplays are playing a role.
You'll find tables that gauge digital revenue by circulation size of daily and weekly newspapers, and by market size for TV and radio stations, local cable systems, and yellow page directories - all of whom are selling digital advertising. An appendix lists 513 U.S. Digital Marketing Regions (DMRs), offering estimates on local media's Addressable Market for digital advertising in each, plus a Highest Revenue Opportunity for any one media entity in each market.
This report represents an annual inventory of local media companies' digital revenue. We've been measuring the growth for 15 years and have witnessed a fascinating evolution. In more stable times (pre-2008), digital ventures were considered little more than revenue-producing R&D sidelines that rarely got mentioned in financial filings or presentations. Today, they're showcased as proof of a company's survival skills in a multi platform media world.
Key Topics Covered:
Chapter 1: Who's Gaining, Who's Faltering
- Local Digital Advertising Surpasses Traditional Media Advertising in 2017
- The Real Longtail: 2016 Digital Ad Revenue Estimates For U.S. and Canadian
- Companies
- 2016 Digital Average Ad Revenue Growth Rates For U.S. and Canadian
- Media Companies
- Select U.S. and Canadian Legacy Media Companies' % of Gross Advertising Revenues
- From Digital Sales, 2016
- 2016 Losses For 10 Digital Media Companies
- Hubspot's Annual Losses
- Angie's List Annual Losses
- Yelp's Annual Losses
- Twitter's Annual Losses
- Zillow's Annual Losses
- Snapchat's Annual Losses
Chapter 2: Benchmarking Local Media
- Average 2016 Digital Sales Revenue For Each Type of Local Entity
- What Digital Revenue' Includes
- Top Dogs: Who's In The Top 10% of Achievers of Addressable Digital Ad Share' in
- Their Markets
Chapter 3: Benchmarking By Medium
- Daily & Weekly Newspapers
- TV Stations
- Radio Stations
- Cable Systems
- Yellow Page Directories
Chapter 4: Conclusions
For more information about this report visit http://www.researchandmarkets.com/research/83llkh/benchmarking
