Country Music Star Lee Brice Takes the Stage as Diamond Resorts’ Newest Brand Ambassador

Partnership with Lee Brice amplifies the 2017 Diamond Resorts Concert Series schedule and delivers unforgettable vacation experiences for members and owners through Events of a Lifetime®

Partnership with Grammy-nominated singer and songwriter Lee Brice creates more opportunities for exciting vacation experiences for members and owners at Diamond Resorts International®. (Photo: Business Wire)

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LAS VEGAS--()--Diamond Resorts International®, a global leader in the hospitality and vacation ownership industries, announces a new alliance and sponsorship arrangement with chart-topping and Grammy-nominated country music singer and songwriter Lee Brice.

“I spend a lot of time traveling all around the world, performing for the most incredible fans anyone could ask for,” said Brice. “When I’m able to take time off with my family and friends, I look no further than Diamond Resorts. Their properties are beautiful and their amenities first-rate, but what I appreciate the most is their team members. Their customer service — from reservations to housekeeping — is second-to-none.”

Brice will perform live, acoustic performances at various Diamond Resorts destinations across the U.S. as a part of the Events of a Lifetime® experiential vacation program for members and owners. Unique and exclusive to Diamond Resorts, the 2017 Diamond Resorts Concert Series also includes multiple performances by country music artists Jana Kramer, Colt Ford and Cole Swindell.

“I’m proud to be a Diamond Resorts ambassador,” continued Brice. “I look forward to spending some quality time with the Diamond Resorts members and owners at these exclusive Events of a Lifetime, and getting the opportunity to perform at some of the amazing destinations that Diamond Resorts offers.”

In addition to private performances, Diamond Resorts members will also have the opportunity to enjoy premium seating, private meet-and-greet experiences and a backstage tour at Brice’s concerts across North America in 2017. Like the Diamond Resorts Concert Series, these concerts will be a part of the Events of a Lifetime® franchise, which delivers more than 3,000 exciting VIP experiential opportunities for Diamond Resorts members and owners every year.

Brice will represent Diamond Resorts alongside a roster of high-profile celebrities such as country music stars Cole Swindell, Jana Kramer and Colt Ford; baseball Hall of Famers Reggie Jackson and Gaylord Perry; PGA touring professionals Brian Gay, Brittany Lincicome and John Cook; and Super Bowl XXVI MVP Mark Rypien; among others.

“Besides being an incredibly talented musician with an outstanding repertoire of chart-topping hits, Lee is a great guy who brings a lot of energy with him everywhere he goes,” said Michael Flaskey, Chief Executive Officer for Diamond Resorts International®. “We are honored to have Lee join our Diamond Resorts family, and are confident that he will take our Events of a Lifetime to a whole new level by creating unforgettable experiences for our members and owners to enjoy through our concert series.”

About Lee Brice

With a new single, “BOY,” out in June and a new album out later this year, Lee Brice continues to build a solid career on a bedrock of hit songs that connect melodically and lyrically.

With his latest album, I Don’t Dance (9.14), Lee has scored two Billboard Country #1 smashes, “I Don’t Dance” and “Drinking Class,” and “That Don’t Sound Like You” earning a Top 10 chart position.

“One of the finest singer-songwriters country music has to offer” (USA Today), Lee has written songs recorded by artists including Garth Brooks' “More Than a Memory,” Tim McGraw's “Still,” and the Eli Young Band's “Crazy Girl.”

Lee released his debut album, Love Like Crazy, in 2009. The title track reached #3 on the Billboard Country Chart and set a record as the longest-charting song in that chart’s history. In 2012, he topped his own success with Hard 2 Love, an album that went Gold and featured three #1 country singles, including “I Drive Your Truck,” which won Song of the Year at both the CMA and ACM Awards.

The record earned raves everywhere from NPR to Country Weekly and found the New York Times hailing him as “a sensitive macho man,” a compliment that perfectly encapsulates both sides of Brice’s persona. Hard 2 Love also garnered Lee his late-night debut with a stirring performance of “I Drive Your Truck” on NBC’s “The Tonight Show.”

Brice took it a step further on his latest album, I Don’t Dance (9.14), taking on the role of producer with a flair for experimentation, resulting in Dance’s title track taking the #1 position on the radio the week the album released.

Most recently, Lee earned his first RIAA DOUBLE-Platinum certification, commemorating more than two-million sales and streams of his single, “I Don’t Dance” (Curb Records 2014), marking his seventh consecutive certification since “Love Like Crazy” certified Gold in 2010.

The award-winning songwriter, producer and male-vocalist continues to tour through the fall while writing, producing and recording his fourth studio album (due out this fall) and preparing for the arrival of his third child — a daughter — in June.

About Diamond Resorts International®

Diamond Resorts International® (Diamond Resorts) is a worldwide leader in the hospitality and vacation ownership industries with a network of more than 370 vacation destinations located in 35 countries throughout the continental United States, Hawaii, Canada, Mexico, the Caribbean, South America, Central America, Europe, Asia, Australasia and Africa.

Diamond Resorts offers its members the opportunity to create priceless memories through innovative vacation choices, including once-in-a-lifetime excursions to world-renowned landmarks; unforgettable guided tours to dream destinations; and access to exclusive VIP concert experiences, high-energy sporting events and exciting shows. With high-quality resorts in desirable destinations, we provide the kind of vacation experiences that help our members, owners and guests reconnect with loved ones, collect a lifetime of meaningful memories and keep that Stay Vacationed® feeling all year long.

Diamond Resorts International® manages vacation ownership resorts and sells vacation ownership points that provide members and owners with Vacations for Life® at over 370 managed and affiliated properties and cruise itineraries.

Contacts

Diamond Resorts International®
Stevi Wara
Tel: 702-823-7069
Fax: 702-684-8705
media@diamondresorts.com

Release Summary

Diamond Resorts International® announces its partnership with Grammy-nominated singer and songwriter Lee Brice, who will deliver live performances for members as a part of Events of a Lifetime®.

Contacts

Diamond Resorts International®
Stevi Wara
Tel: 702-823-7069
Fax: 702-684-8705
media@diamondresorts.com