“Best for Colorado” Challenge Launches Inviting Colorado Businesses to Pursue Profit and Purpose

Civic leaders invite 500 businesses to take the Challenge

DENVER--()--Best for Colorado, a statewide initiative led by a coalition of 30 businesses and governmental groups, invites all Colorado companies to strive to be the best for Colorado’s workers, communities, and the environment.

“Businesses in Colorado have an incredible power and opportunity to be an agent of change against the economic and social challenges that our workers and communities face. I am encouraged that so many businesses have already stepped up, and I urge others to join them now,” says Governor John Hickenlooper.

This landmark program kicks off this month by asking 500 Colorado companies to complete the Best for Colorado Challenge by December 11, 2017.

Currently, 125 Colorado companies are already participating ranging from Snooze Eatery to New Belgium Brewing to DanoneWave.

The Best for Colorado Challenge is a free, online tool that helps businesses learn what is best practice - best business practice in creating higher quality jobs, stronger communities, and preserving the environment. Once businesses complete the Challenge, the tool shows how they compare to other companies regarding these practices and provides pointers on how to improve.

The program launches with an event on June 8th at the Governor’s residence, historic Boettcher Mansion, where more than 100 business and civic leaders will gather to celebrate the businesses already participating and doing great things for our state.

Colorado is one of four U.S.-based regions piloting a similar program this year alongside New York City, Philadelphia, and Rhode Island.

“Colorado is home to some of the most innovative, inspiring, and impactful companies in the world. And yet, we have room to grow. If even one percent of businesses in our state stepped up to do just one thing to help create good jobs and stronger communities, it would affect the future of thousands of Coloradans,” says B Lab Colorado Director, Kim Coupounas.

To learn more, visit www.bestforco.com and connect on Facebook/bestforco.

About Best for Colorado

Best for Colorado is a program that teaches all Colorado businesses how to create higher quality jobs, build stronger communities, and preserve a healthier environment.

We have an historic opportunity to harness the power of business to address our state's greatest challenges. Some businesses in Colorado already play a powerful role on issues ranging from youth incarceration to payday lending to food deserts. And we are proud to launch Best for Colorado to make it easy for all businesses to learn about these practices and improve their impact.

About B Lab

B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the best for the world and society will enjoy prosperity for all for the long term.

B Lab drives this systemic change by: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) passing benefit corporation legislation to give business leaders the freedom to create value for society as well as shareholders; 3) helping businesses measure, compare and improve their social and environmental performance with the free B Impact Assessment; 4) driving capital to impact investments through use of its B Analytics and GIIRS Ratings platform.

Contacts

Scream Agency for Best for Colorado
Katie Knoch, 303-893-8608 ex208
Director of Public Relations
Katie@screamagency.com

Release Summary

Best for Colorado, a statewide initiative, invites all Colorado companies to strive to be the best for Colorado's workers, communities, & the environment by taking the Best for Colorado Challenge

Contacts

Scream Agency for Best for Colorado
Katie Knoch, 303-893-8608 ex208
Director of Public Relations
Katie@screamagency.com