CHICAGO--(BUSINESS WIRE)--GGP Inc. and Forever 21 Inc. announced today their partnership to introduce an innovative brick-and-mortar experience. The fast-fashion giant will debut Riley Rose, its highly anticipated beauty boutique at 13 GGP regional shopping centers.
“Forever 21 is always ready to expand into new concepts, and has partnered with GGP to open stores in 13 of their top tier locations,” said Do Won Chang, CEO of Forever 21. “These new, experiential spaces will be focused on accessories, cosmetics and home goods for the millennial consumer. We will open 10 stores in 2017, and follow up with three more in 2018.”
GGP constantly evolves its properties to curate an environment of retailers that have an emotional connection to the customer. Our shopping centers provide product, service and experience. Riley Rose is the example of GGP’s strategy to meet the needs of the consumers.
“Customers have come to expect lifestyle options at their regional shopping centers,” said Sandeep Mathrani, CEO of GGP. “Millennials have embraced the Forever 21 brand, and GGP is thrilled with the introduction of Riley Rose. We know our shoppers will enjoy it.”
GGP currently owns and operates 127 retail properties in 40 states. With a focus on creating an optimal customer experience, GGP curates each of its properties with a fusion of traditional retailers, e-commerce tenants expanding into brick and mortar, dining and entertainment.
About GGP Inc.
GGP Inc. is an S&P 500 company focused exclusively on owning, managing, leasing and redeveloping high-quality retail properties throughout the United States. GGP is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP.